RESTON, VA, May 16, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 67.6 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in April with 67.6 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 18.7 percent (up 0.1 percentage points) and Yahoo Sites with 10 percent. Ask Network accounted for 2.4 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
Comscore Explicit Core Search Share Report* April 2014 vs. March 2014 Total U.S. – Home & Work Locations Source: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Total Explicit Core Search
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.6 billion explicit core searches were conducted in April, with Google Sites ranking first with 12.6 billion. Microsoft Sites ranked second with 3.5 billion searches, followed by Yahoo Sites with 1.9 billion, Ask Network with 445 million and AOL, Inc. with 243 million.
Comscore Explicit Core Search Query Report April 2014 vs. March 2014 Total U.S. – Home & Work Locations Source: Comscore qSearch
Explicit Core Search Queries (MM)
“Powered By” ReportingIn April, 69.0 percent of searches carried organic search results from Google (up 0.1 percentage points), while 26.6 percent of searches were powered by Bing.
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