RESTON, VA, June 16, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly Comscore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in May with 64.1 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in May with 64.1 percent market share, followed by Microsoft Sites with 20.3 percent (up 0.1 percentage points) and Yahoo Sites with 12.7 percent. Ask Network accounted for 1.8 percent of explicit core searches, followed by AOL, Inc. with 1.2 percent (up 0.1 percentage points).
Comscore Explicit Core Search Share Report* (Desktop Only)
May 2015 vs. April 2015
Total U.S. – Desktop Home & Work Locations
Source: Comscore qSearch
|
| Core Search Entity
|
Explicit Core Search Share (%)
|
| Apr-15
|
May-15
|
Point Change
|
| Total Explicit Core Search
|
100.0%
|
100.0%
|
N/A
|
| Google Sites
|
64.2%
|
64.1%
|
-0.1
|
| Microsoft Sites
|
20.2%
|
20.3%
|
0.1
|
| Yahoo Sites
|
12.7%
|
12.7%
|
0.0
|
| Ask Network
|
1.8%
|
1.8%
|
0.0
|
| AOL, Inc.
|
1.1%
|
1.2%
|
0.1
|
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.2 billion explicit core searches were conducted in May, with Google Sites ranking first with 11.7 billion. Microsoft Sites ranked second with 3.7 billion searches, followed by Yahoo Sites with 2.3 billion, Ask Network with 329 million and AOL, Inc. with 210 million (up 7 percent).
Comscore Explicit Core Search Query Report (Desktop Only)
May 2015 vs. April 2015
Total U.S. – Desktop Home & Work Locations
Source: Comscore qSearch
|
| Core Search Entity
|
Explicit Core Search Queries (MM)
|
| Apr-15
|
May-15
|
Percent Change
|
| Total Explicit Core Search
|
18,358
|
18,210
|
-1%
|
| Google Sites
|
11,783
|
11,666
|
-1%
|
| Microsoft Sites
|
3,702
|
3,689
|
0%
|
| Yahoo Sites
|
2,340
|
2,316
|
-1%
|
| Ask Network
|
336
|
329
|
-2%
|
| AOL, Inc.
|
197
|
210
|
7%
|
“Powered By” Reporting
In May, 65.2 percent of searches carried organic search results from Google, while 31.4 percent of searches were powered by Bing (up 0.3 percentage points).
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About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.