20 março, 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for February 2015

RESTON, VA, March 20, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for February 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 240.8 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 199.4 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.1 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
February 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers
(000)

Rank

Property

Unique Visitors/Viewers
(000)

Total Internet : Total Audience

254,692

1

Google Sites

240,798

26

Yelp

79,120

2

Yahoo Sites

216,827

27

Wal-Mart

76,422

3

Facebook

206,544

28

ESPN

74,682

4

AOL, Inc.

187,783

29

WebMD Health

69,989

5

Amazon Sites

174,914

30

WordPress.com*

67,994

6

Microsoft Sites

170,697

31

Answers.com Sites

63,104

7

Mode Media (formerly Glam Media)

142,969

32

Vimeo

61,403

8

Apple Inc.

135,605

33

Netflix.com

61,110

9

CBS Interactive

133,047

34

Scripps Networks Interactive Inc.

60,842

10

Comcast NBCUniversal

132,173

35

Adobe Sites

60,199

11

eBay

119,652

36

New York Times Digital

59,690

12

Wikimedia Foundation Sites

112,655

37

Meredith Digital

58,425

13

Turner Digital

109,722

38

Ask Network

58,309

14

Gannett Sites

109,132

39

craigslist, inc.

58,142

15

Linkedin

106,123

40

Viacom Digital

56,014

16

Weather Company, The

101,586

41

Fox News Digital Network

55,659

17

Time Inc. Network (U.S)

96,887

42

Gawker Media

54,855

18

Twitter.com

94,996

43

Demand Media

53,191

19

Pandora.com

84,326

44

Vox Media

52,635

20

BuzzFeed.com

81,719

45

TripAdvisor Inc.

51,892

21

SheKnows Media

81,468

46

AccuWeather Sites

51,569

22

Conde Nast Digital

80,893

47

Cox Enterprises Inc.

51,479

23

About

80,531

48

Mail Online

50,624

24

Hearst Corporation

79,882

49

WorldNow Sites

49,968

25

Pinterest.com

79,343

50

VEVO

49,914

Comscore Top 50 Properties (Desktop Only)
February 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors
(000)

Rank

Property

Unique Visitors
(000)

Total Internet : Total Audience

229,649

1

Google Sites

199,432

26

Conde Nast Digital

34,512

2

Yahoo Sites

161,287

27

SheKnows Media

33,319

3

Microsoft Sites

147,160

28

Pinterest.com

33,303

4

Facebook

133,261

29

Intuit

32,127

5

AOL, Inc.

106,258

30

New York Times Digital

31,791

6

Amazon Sites

104,956

31

Answers.com Sites

31,671

7

Mode Media (formerly Glam Media)

82,176

32

Dropbox Sites

31,536

8

CBS Interactive

68,379

33

WebMD Health

30,510

9

Wikimedia Foundation Sites

67,417

34

Purch

28,591

10

eBay

65,077

35

Fox News Digital Network

28,050

11

Comcast NBCUniversal

62,779

36

Demand Media

27,968

12

Turner Digital

57,094

37

TripAdvisor Inc.

27,673

13

Apple Inc.

52,024

38

ESPN

27,297

14

About

49,982

39

Netflix.com

26,347

15

Gannett Sites

49,071

40

Meredith Digital

25,908

16

Ask Network

48,105

41

Ziff Davis Tech

24,612

17

Weather Company, The

44,666

42

IDG Network

24,537

18

Linkedin

43,254

43

Vox Media

24,196

19

Time Inc. Network (U.S)

43,101

44

Verizon Communications Corporation

24,159

20

craigslist, inc.

40,653

45

Gawker Media

23,529

21

Hearst Corporation

38,432

46

Scripps Networks Interactive Inc.

22,974

22

Adobe Sites

38,122

47

BuzzFeed.com

22,974

23

Wal-Mart

37,675

48

YP Sites

22,508

24

Twitter.com

35,362

49

BBC Sites

21,561

25

Yelp

34,898

50

WashingtonPost.com

21,303

Comscore Ad Focus Rankings (Desktop Only)
February 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

229,649

100.0

1

AddThis

220,628

96.1

1

Google Ad Network**

216,089

94.1

2

Google

192,621

83.9

2

Yahoo Audience Network**

202,143

88.0

3

Taboola

192,541

83.8

3

Conversant (formerly ValueClick Networks)**

191,441

83.4

4

Yahoo Sites

161,287

70.2

4

Criteo**

180,493

78.6

5

Outbrain

159,449

69.4

5

RadiumOne**

176,490

76.9

6

ShareThis

135,747

59.1

6

Advertising.com**

171,540

74.7

7

MSN

130,261

56.7

7

Burst Media**

156,034

67.9

8

Facebook.com

130,029

56.6

8

Collective Display**

155,970

67.9

9

AOL, Inc.

106,258

46.3

9

Exponential - Tribal Fusion**

155,931

67.9

10

YouTube.com

103,750

45.2

10

Gamut - Network**

147,943

64.4

11

Amazon.com*

86,017

37.5

11

Rocket Fuel**

133,699

58.2

12

Mode Media (formerly Glam Media)

82,176

35.8

12

Amobee**

128,667

56.0

13

Windows Live

60,168

26.2

13

SourceKnowledge Video Network**

113,167

49.3

14

5min Media Platform

59,723

26.0

14

Adroit Digital**

110,240

48.0

15

About

49,982

21.8

15

Microsoft Media Network US**

101,209

44.1

16

Gannett Sites

49,071

21.4

16

TC Media Reach & Response Network**

100,320

43.7

17

Ask Network

48,105

20.9

17

Specific Media**

77,670

33.8

18

Linkedin

43,254

18.8

18

Undertone Networks**

76,041

33.1

19

Weather Channel, The

38,780

16.9

19

AdBlade Network**

74,852

32.6

20

NBC News Digital

38,457

16.7

20

Media.net Contextual Ads**

74,754

32.6

21

Blogger

38,421

16.7

22

CNN

35,795

15.6

Top DSP/SSP/Ad Exchange Entities

23

Twitter.com

35,362

15.4

1

Rubicon Project**

200,093

87.1

24

Walmart.com

35,020

15.2

2

Fulcrum5**

184,914

80.5

25

Yelp

34,898

15.2

3

OpenX**

146,073

63.6

26

CBS News

34,396

15.0

4

engage:BDR**

49,232

21.4

27

SheKnows Media

33,319

14.5

28

IMDb

32,490

14.1

29

New York Times Digital

31,791

13.8

30

Answers.com Sites

31,671

13.8

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 70.2 percent of the 230 million desktop internet users in February.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of MMX Multi-Platform

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.