23 outubro, 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for September 2015

RESTON, VA, October 23, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 208.3 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 86.4 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
September 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

258,127

1

Google Sites

245,067

26

SheKnows Media

83,282

2

Facebook

215,869

27

Pinterest.com

82,270

3

Yahoo Sites

209,770

28

WordPress.com*

81,359

4

Amazon Sites

187,612

29

WebMD Health

77,411

5

Microsoft Sites

180,047

30

BuzzFeed.com

77,309

6

AOL, Inc.

169,760

31

Vimeo

71,105

7

CBS Interactive

148,551

32

About

69,398

8

Apple Inc.

139,925

33

TripAdvisor Inc.

69,386

9

Comcast NBCUniversal

139,862

34

Answers.com Sites

68,868

10

Mode Media

138,466

35

Zillow Group

67,844

11

Twitter

119,574

36

Adobe Sites

67,334

12

Wikimedia Foundation Sites

118,479

37

New York Times Digital

66,671

13

Linkedin

114,693

38

Meredith Digital

65,877

14

Turner Digital

114,580

39

NFL Internet Group

63,768

15

Time Inc. Network (U.S)

108,882

40

Cox Enterprises Inc.

62,748

16

Weather Company, The

101,781

41

Vox Media

62,623

17

Gannett Sites

101,443

42

Mail Online / Daily Mail

61,394

18

eBay

96,984

43

craigslist, inc.

61,222

19

Hearst Corporation

94,498

44

Scripps Networks Interactive Inc.

61,026

20

ESPN

94,382

45

Fox Sports Digital - Sporting News Media

60,856

21

Conde Nast Digital

91,247

46

Netflix Inc.

60,552

22

Yelp

88,782

47

Target Corporation

59,712

23

Wal-Mart

86,760

48

WashingtonPost.com

59,153

24

PayPal

86,535

49

Purch

57,012

25

Pandora.com

84,822

50

Fox News Digital Network

56,546

Comscore Top 50 Properties (Desktop Only)
September 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

232,978

1

Google Sites

208,325

26

Adobe Sites

34,066

2

Yahoo Sites

147,949

27

Conde Nast Digital

33,660

3

Facebook

143,354

28

Dropbox Sites

33,595

4

Microsoft Sites

142,603

29

ESPN

32,074

5

Amazon Sites

105,734

30

Purch

32,005

6

AOL, Inc.

95,828

31

Pinterest.com

30,761

7

Mode Media

74,326

32

WebMD Health

29,622

8

CBS Interactive

67,225

33

Weather Company, The

29,524

9

Wikimedia Foundation Sites

57,827

34

New York Times Digital

29,228

10

eBay

53,943

35

SheKnows Media

28,358

11

Comcast NBCUniversal

53,656

36

Answers.com Sites

27,831

12

Apple Inc.

53,012

37

Zillow Group

27,819

13

Turner Digital

51,349

38

Meredith Digital

25,665

14

Linkedin

42,812

39

Verizon Communications Corporation

25,387

15

Time Inc. Network (U.S)

41,468

40

Ziff Davis Tech

25,341

16

Gannett Sites

41,191

41

Netflix Inc.

24,476

17

Wal-Mart

40,477

42

Target Corporation

24,186

18

craigslist, inc.

40,433

43

Vox Media

23,222

19

Ask Network

39,032

44

AT&T, Inc.

23,041

20

Hearst Corporation

38,996

45

Fox News Digital Network

23,033

21

TripAdvisor Inc.

38,174

46

IDG Network

22,866

22

Twitter

36,819

47

JPMorgan Chase Property

22,425

23

About

36,624

48

Expedia Inc

21,927

24

PayPal

36,604

49

Dictionary.com Network

21,701

25

Yelp

35,862

50

WashingtonPost.com

21,636

Comscore Ad Focus Rankings (Desktop Only)
September 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

232,978

100.0

1

AddThis

201,391

86.4

1

Google Ad Network**

219,640

94.3

2

Google

198,088

85.0

2

Yahoo Audience Network**

208,161

89.3

3

Taboola

185,226

79.5

3

Conversant**

197,796

84.9

4

Yahoo Sites

147,949

63.5

4

Criteo**

194,662

83.6

5

Outbrain

145,754

62.6

5

RadiumOne**

186,423

80.0

6

ShareThis

142,511

61.2

6

Exponential**

169,566

72.8

7

Facebook.com

141,223

60.6

7

Collective Display**

162,314

69.7

8

MSN

125,241

53.8

8

Amobee**

151,902

65.2

9

YouTube.com

109,104

46.8

9

RhythmOne**

145,461

62.4

10

AOL, Inc.

95,828

41.1

10

Gamut - Network**

140,313

60.2

11

Amazon.com*

91,653

39.3

11

Advertising.com**

137,433

59.0

12

Windows Live

74,596

32.0

12

SourceKnowledge Video Network**

128,717

55.2

13

Mode Media

74,326

31.9

13

Rocket Fuel**

111,565

47.9

14

Linkedin

42,812

18.4

14

Media.net Contextual Ads**

84,220

36.1

15

Gannett Sites

41,191

17.7

15

Specific Media**

70,896

30.4

16

Ask Network

39,032

16.8

16

Undertone Networks**

66,655

28.6

17

CNN Brand

38,160

16.4

17

Choicestream**

66,090

28.4

18

Walmart.com

37,287

16.0

18

GumGum**

58,295

25.0

19

CBS News

37,266

16.0

19

AdBlade Network**

55,342

23.8

20

About

36,624

15.7

20

AcuityAds**

50,785

21.8

21

Yelp

35,862

15.4

22

Blogger

35,853

15.4

Top DSP/SSP/Ad Exchange Entities

23

Twitter.com

35,426

15.2

1

Fulcrum5**

192,822

82.8

24

NBC News Digital

33,902

14.6

2

OpenX**

155,409

66.7

25

TripAdvisor.com*

33,785

14.5

3

Rubicon Project**

138,950

59.6

26

ESPN

32,074

13.8

4

engage:BDR**

21,428

9.2

27

Purch

32,005

13.7

28

Apple.com

31,148

13.4

29

WebMD Health

29,622

12.7

30

New York Times Digital

29,228

12.5

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in September. For instance, Yahoo Sites was seen by 63.5 percent of the 233 million desktop internet users in September.
* Entity has assigned some portion of traffic to other syndicated entities.

** Indicates that the entity is an advertising network.

For more information: Request a Demo of MMX Multi-Platform

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.