Melissa Brenner, EVP of Digital Media for the NBA, in conversation with Shareablee CEO Tania Yuki, recorded at Shareablee's INTERACT Summit in Times Square on May 3rd.
Melissa describes the NBA's branded content strategy, the process of partnering with major brands like American Express and Pepsi (and the virality of Kevin Garnett's pre-game rituals).
O Content Pulse, desenvolvido pela Shareablee, fornece uma ferramenta de ponta a ponta para desenvolver, medir e otimizar sua estratégia de conteúdo em canais sociais.
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