Gain insight into the FMCG audience

Comscore enables FMCG brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment. 

Comscore measurement solutions help you to increase campaign efficiency and effectiveness and to uncover granular insights into your target FMCG consumers—who they are, how they consume media and what their journey was to purchase your brand.

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Produtos a considerar

Pesquisa Path-to-Purchase (Funil de Conversão em Compra)

Comscore Consumer Journey Fornece insights profundos e customizados sobre o processo de pesquisa do consumidor que leva à conversão em compras de mercado essenciais e CPG

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CPG Path to Purchase Research

Mensuração de Brand Effectiveness

Comscore Brand Survey Lift Obtenha insights sobre a capacidade de uma campanha de impulsionar as principais métricas de branding, como awareness (consciência de marca), favorabilidade e intenção de compra em bens de consumo CPG.

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CPG Brand Effectiveness Measurement