Comscore Application SDK

Complete usage reporting throughout the application lifecycle

The Comscore Application Tag is designed to accurately capture and report on usage measurements for applications on connected and mobile devices. The Application Tag is available for popular platforms as a Software Development Kit ('SDK'). The SDK contains a software library that is written in the platform's native programming language as well as implementation instructions.

For Comscore Audience Analytics reporting the Application SDK provides Mobile Audience Measurement to report reach, launches and time spent in Comscore Direct and syndicated ranking reports. For Comscore Digital Business Analytics reporting the Application SDK provides a measurement solution that provides complete usage reporting throughout the application lifecycle. For applications on mobile devices that includes usage reporting even when the data connection on the device is not available.

The SDK is available for the following platforms:

SDK Logo's

Comscore is a Premier member of the Developer Partner Program for Xbox LIVE Applications.

The same SDK is used both for Audience Analytics reporting and Digital Business Analytics reporting. The SDK provides efficient unified online and offline data collection across different systems. The SDK supports multi-platform visitors. The SDK can be used to measure content consumption, like that of magazines and streaming video. The SDK can also be used to tune the economics of games or to improve conversions in e-commerce applications. Download the SDK for your specific platform.

Like our other tags the Comscore Application SDKs are designed to:

  • Never influence the experience of the user
  • Be as fast and compact as possible
  • Not influence behavior of the application
  • Be downwards compatible
  • Run on the lowest possible environment, gracefully degrading functionality

App Tagging Process Overview

1. Download
Download the platform specific SDK and implementation instruction files.

2. Instrument the Code
Instrument the Comscore measurement code into your App.

3. Test Your App

4. Distribute
Publish and distribute. After the first cold start of your App, usage data will become available within 24 hours in Direct's Mobile App Review report.

Comscore Clients:

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