- February 16, 2023

Rihanna Shines at Halftime and on Social

The halftime show made a big impact from its first announcement to game day. Across Facebook, Twitter, Instagram, and TikTok on Sunday, we saw 5.5 million actions on content mentioning the halftime show in general1, up 15% from last year, and 12 million actions on content mentioning Rihanna herself2.

Rihanna was also the #1 trending topic on Twitter the night of the Big Game, with some even rebranding it as the #FentyBowl.3

Rihanna Shines at Halftime and on Social

The exposure Rihanna got from this performance extended beyond just her music, we also saw a spike in video views and actions for her brand Fenty Beauty on social following the show.4

Rihanna Shines at Halftime and on Social

Apple Music, the halftime sponsor, saw a huge spike in interest in the days leading up to the game with their promo videos featuring Rihanna's music.5

Rihanna Shines at Halftime and on Social

1.

2.

@entertainmenttonightWho will Rihanna bring out during her Super Bowl Halftime Show performance? #rihanna #superbowl #halftimeshow ♬ original sound - halftimeshow

3.

4.

5.

@alixearleWHAT IS LIFE .. I'll give you guys all the tea #grwm #superbowl #rihanna #umiami ♬ original sound - alix earle

We’ll be continuing to share updates with key insights about the game this week so be sure to check back at comscore.com/insights.

For more in-depth data points, get in touch here.

Sources:

1. Comscore Social Powered by Shareablee, Content Pulse, content mentioning “half time” or “halftime” or “half-time”, Facebook, Instagram, Twitter, TikTok, February 12, 2023
2. Comscore Social Powered by Shareablee, Content Pulse, content mentioning “Rihanna” or “Rhianna” or “@badgalriri” or “fenty”, Facebook, Instagram, Twitter, TikTok, February 12, 2023
3. Comscore Total Digital, Top Twitter Trends, February 12, 2023
4. Comscore Social Powered by Shareablee, Metrics & Trends, Facebook, Instagram, Twitter, TikTok, Fenty Beauty, February 2023
5. Comscore Social Powered by Shareablee, Metrics & Trends, Facebook, Instagram, Twitter, TikTok, Apple Music, February 2023
6. Comscore Social Powered by Shareablee, Content Pulse, content mentioning “half time” or “halftime” or “half-time”or “Rihanna” or “Rhianna” or “@badgalriri” or “fenty”, Facebook, Instagram, Twitter, TikTok, February 12, 2023

Numbers are reflective of in-platform numbers as of February 15th, 2023.

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