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Blog Apr. 29, 2014 | Share

What the comScore-Yahoo Partnership Means for vCE Clients

What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising on a global scale. Through this partnership, Yahoo will be integrating comScore validated Campaign... Read more

Blog Feb. 28, 2014 | Share

comScore’s Participation in 2014 Data Privacy Day

For a third year in a row, comScore participated as a champion of Data Privacy Day, an initiative of the National Cyber Security Alliance’s Stay Safe Online campaign. There were many important topics of conversation at the events, but there are three points in particular that seemed to spark the greatest response from the crowds. Read more

Presentation Mar. 20, 2013 | Share

2013 Mobile Future in Focus

In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Read more

Video May. 7, 2012 | Share

Mobile Metrix 2.0

Mark Donovan, comScore SVP of Mobile, shares his thoughts on the introduction of Mobile Metrix 2.0 and what behavioral-level audience measurement means for the future of the mobile ecosystem View

Blog May. 7, 2012 | Share

comScore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavioral Measurement

Today comScore is excited to announce the U.S. launch of Mobile Metrix 2.0, the next generation of mobile audience measurement. Mobile Metrix 2.0 provides mission critical insights into the behavior of the most active mobile media consumers: smartphone owners. Mobile Metrix 2.0 is based on passive behavioral data collected from a 10,000+ person panel... Read more

Blog Nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Read more

Blog Oct. 4, 2011 | Share

Apple Quotes comScore MobiLens Live Onstage at 'Let’s Talk iPhone' Event

At Apple’s unveiling of the iPhone 4S today at their headquarters in Cupertino, we were excited to see comScore’s data featured prominently for the second time in a major Apple presentation. Previously, as part of the Apple Worldwide Developer Conference (WWDC) keynote presentation in June, the same chart was used to illustrate the prominence of... Read more

Blog Sep. 29, 2011 | Share

Let’s Talk iPhone

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Blog Jun. 8, 2011 | Share

comScore Data on Apple iOS Featured at WWDC

On Monday, we were especially pleased to see comScore’s data featured prominently in the keynote kicking off Apple’s Worldwide Developer Conference (WWDC) in San Francisco. There’s nothing like a 20’ tall pie chart to make a data wonk smile! Read more

Blog Oct. 5, 2010 | Share

comScore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisticated, multi-market online survey (MobiLens), and a census of mobile operator network traffic (GSMA Mobile Media Metrics). This week we’re providing... Read more