Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Mar. 19, 2014 | Share Digital Analytix Multi-Platform Awarded

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association

Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. Read more

By: Jodi McDermott Tags: Awards, Big Data, Multi-Platform, Web Analytics

Blog Mar. 14, 2014 | Share

The Multi-Platform Majority is Here to Stay, and What This Means for Your Web Analytics

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... Read more

By: Jodi McDermott Tags: Big Data, Multi-Platform, Web Analytics

Presentation Feb. 13, 2014 | Share digital analytics marketing to multi-platform majority

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. Read more

By: Jodi McDermott Tags: Mobile, Multi-Platform, Web Analytics

Presentation Jun. 13, 2013 | Share Digital Analytix Multi-Platform

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. Read more

By: Jodi McDermott Tags: Big Data, Engagement, Multi-Platform, Smartphone, Tablets

Blog Feb. 15, 2011 | Share

comScore in Support of Web Analytics Association Code of Ethics

A couple weeks ago, the Web Analytics Association announced a new code of ethics for the web analytics community to promote adherence to protocols that safeguard the privacy of web users. The code outlines five guiding principles for web analytics professionals: Privacy, Transparency, Consumer Control, Education and Accountability. Read more

By: Jodi McDermott Tags: Web Analytics

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