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The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cros...

The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reac...