comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
On December 11th, comScore organized a breakfast meeting centered around understanding the power of Rich Data Insights on the online shopper experience. Read moreBy: Jaime Agulló Tags: Audience Measurement, Retail
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Read moreBy: Jaime Agulló Tags: Advertising, Audience Measurement, Cookies, Cross Media, Multi-Platform
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read moreBy: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, e-Commerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Video, Retail, Smartphone, Social, Tablets, YouTube
In this webinar, Jaime Aguló discussed key findings from our 2013 Spain Digital Future in Focus report. It presents an overview of the Spanish market to identify the key trends in internet usage, mobile, online video and social media that are defining the digital landscape in Spain. Read moreBy: Jaime Agulló Tags: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, Video, Retail, Search, Smartphone, Social, Tablets, Twitter
This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the Spain by Mike Read and Jaime Agulló. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry. Read moreBy: Jaime Agulló Tags: Ad Validation
comScore General Manager Jaime Agullo talks about Online Media Measurement Currency in Spain. ViewFeaturing: Jaime Agulló Tags: Audience Measurement
Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response medium to a broadening brand-oriented medium. Read moreBy: Jaime Agulló Tags: Ad Validation