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Comscore Expanding Total Home Cross Screen Measurement

Comscore national TV sales SVP Carol Hinnant explains how the company has upgraded its cross-platform media measurement - and what's coming next.

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

As the media landscape has grown more complex and fragmented, the need for a radically new approach to cross-platform audience measurement has never been more urgent.