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The Future of Advanced TV

The Key to Successful Selling? Be Willing to Evolve

The Future of Addressable TV

Addressable TV advertising is quickly becoming a vital part of the media mix because of its capability to help advertisers target customized TV ads at individual households based on known data charact...

Comscore and Inscape: Insights from IAB NewFronts West 2019

How local agencies and stations use advanced audiences to drive impact

Is TV dead? No… It's simply advanced

There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery method, such as Advanced TV, in order to effectively r...

Why scale is crucial for reliable local market measurement

Comscore offers new audience targeting to solve for programmatic TV challen...

Ad Targeting in the Age of Privacy

To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...

The Future of CTV Advertising Panel

Google Names Comscore to Measurement Partner Program

Unlocking the Power of Location Data for Publishers

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Optimizing Ad Performance with Free Viewability Measurement

YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

Measuring for the Future

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...