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The State of Digital

Bringing Context to This Week’s Methbot News

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s...

Variety Big Data Summit: Remarks by Gian Fulgoni

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a c...

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Targeting Casino-Goers

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

From the Dealership to the Livingroom: Reach Your Auto Intenders

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

2016 U.S. Cross-Platform Future in Focus

The Value of a Digital Ad

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Will digital ads outpace TV?

Multi-Platform Media Planning in Practice