More Insights

State of Digital Advertising Q1 2014

The Evolution of Digital Advertising

Comscore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with trad...

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the...

Succeeding with Viewable Impressions and Audience Guarantees

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relati...

Gian Fulgoni Talks about Tracking Digital Ad Delivery

Succeeding in a World of Viewable Impression Measurement & Audience Guaran...

Transparency and Data Branding in the Age of Programmatic

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertisi...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

Comscore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred...

Comscore Welcomes Procter & Gamble as Newest vCE Partner