Insights


Search and Filter

Advertising
Data Gem Aug. 22, 2016 | Share

Malaysia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings. Read more

Data Gem Aug. 17, 2016 | Share

Indonesia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. This Data Gem uncovers the key findings for the Indonesia market. Read more

Blog Jul. 15, 2016 | Share

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

comScore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a consortium of digital publishers whose brands have a direct relationship with the consumer and therefore are more likely to be household names and are generally... Read more

Press Release Jul. 14, 2016 | Share

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN)* member sites compared to non-member sites. Read more

Presentation Jul. 14, 2016 | Share

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness... Read more

Presentation Jul. 13, 2016 | Share

IAB Europe Research Awards Winner Webinar: comScore and News UK

IAB Europe Research Awards Winner Webinar: comScore and News UK

The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how comScore partnered with News UK and Kellar Fay to understand the holistic impact of advertising online and offline. Read more

Presentation Jul. 12, 2016 | Share

Targeting Casino-Goers

Targeting Casino-Goers

This presentation focuses on targeting potential and current casino customers with your TV buys. Read more

Presentation Jul. 11, 2016 | Share

Impressions vs. Eyeballs: What Are You Really Buying?

Impressions vs. Eyeballs: What Are You Really Buying?

When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just ad-served onto pages and sites. Was that impression served to a real human rather than a bot? Was that ad actually in the browser-viewable window or was it below-the-fold? Or even in a tab that is... Read more

Press Release Jun. 29, 2016 | Share

Hearst Television, Inc. Signs with comScore’s Local TV Service

comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark. Read more