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Blog Dec. 18, 2014 | Share

Inside A Botnet: Athena and Ad Fraud

Inside A Botnet Athena and Ad Fraud

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various forms of digital ad fraud. Read more

Blog Dec. 16, 2014 | Share

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. In what follows, we describe some of the major challenges and consequences of domain laundering, how domain laundering can be identified,... Read more

Blog Dec. 9, 2014 | Share

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in DoubleClick

In late October, we hosted a dinner in New York City alongside Google executives to celebrate our partnership with DoubleClick. In attendance were agency leaders from the major holding companies as well as brand leaders from companies like Comcast, Pfizer and Merck. Read more

Blog Nov. 20, 2014 | Share

A Security + Big Data Approach to Non-Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) comScore has been at the forefront of the idea of combining IT security techniques with big data analytics. This approach begins by identifying threats through in-depth investigation of our diverse data assets and leads to the development of NHT filters that are deployed... Read more

Blog Nov. 3, 2014 | Share

Progressing Toward a Human GRP in Digital

Josh Chasin

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach and frequency-based metrics were relics of old media and had little use in the world of impressions... Read more

Press Release Nov. 3, 2014 | Share

MRC Grants Continued Accreditation to comScores vCE® Validation Service

comScore (NASDAQ: SCOR) today announced that its validated Campaign Essentials™ (vCE®) Validation suite was granted continued accreditation by the Media Rating Council (MRC). Read more

Press Release Oct. 20, 2014 | Share

TubeMogul Integrates comScore vCE into its Video Advertising Software

comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials™ (vCE®) for digital video campaigns on TubeMogul’s enterprise software for digital branding. Read more

Case Study Oct. 17, 2014 | Share

validated Media Essentials™: A CafeMom Case Study

CafeMom Case Study

CafeMom case study on how proper measurement can improve the quality of digital advertising, satisfying demands from media buyers and creating efficiencies that allow publishers to earn more from their inventory. Read more

Press Release Oct. 8, 2014 | Share

comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales

comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. Read more

Presentation Sep. 25, 2014 | Share

The State of the Mobile Industry

Mobile Category Share of Time Spent

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at Heartland Mobile Council's #MOBIU2014 Week: Mobilize Your Mind summit, delivering an address on the state of the mobile industry. Read more