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Presentation Mar. 15, 2016 | Share

comScore on Programmatic

comScore on Programmatic

During our comScore on Programmatic event, we discussed the potential that programmatic has on issues like fraud, viewability and brand safety and the relationship between all the players in the digital ecosystem. Read more

Blog Feb. 5, 2016 | Share

Warc Webinar: 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at comScore over the years about digital marketing effectiveness and the metrics that matter. Read more

Presentation Dec. 7, 2015 | Share

2015 Argentina Digital Future in Focus

2015 Argentina Digital Future in Focus

This presentation outlines the full details of our annual report: 2015 Argentina Digital Future in Focus. This presentation includes statistics on the involvement of Argentina in terms of advertising measurement, engagement, social networks and the impact on the digital market. Read more

Presentation Oct. 28, 2015 | Share

2015 Chile Digital Future in Focus

2015 Chile Digital Future in Focus

The digital world has grown enormously thus far in 2015 and there's been a transformation in the way that Chileans interact with technology and consume media. In this presentation we discuss the current state of online advertising in Chile and how comScore is helping drive the industry. Read more

Press Release Jan. 5, 2015 | Share

comScore validated Campaign Essentials™ is First Digital Measurement Product in Mexico to be Audited

comScore, Inc. today announced that Consejo de Investigación de Medios (CIM) presented the results of the audit of comScore validated Campaign Essentials™ (vCE®), the first digital measurement product in Mexico to be audited. Read more

Presentation Nov. 7, 2014 | Share

What is Big Data and why is it important?

What is Big Data and why is it important?

In the webinar “What is Big Data and shy is it important?”, Fernando Gonzalez, SVP of Enterprise Analytics shows us through real examples: what is the actual problematic that face the companies right now?, how Big Data helps to solve it?, how to integrate data from different sources? and how to attain a multi-platform measurement. Read more

Blog Oct. 23, 2014 | Share

The 4 Ps of Marketing in a Digital World

The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding principles should marketers take into account to navigate and succeed in this evolving environment?... Read more

Press Release Aug. 28, 2014 | Share

FreakOut Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Japan

FreakOut, Inc., a leader in Demand-Side Platform (DSP), and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the integration of comScore’s validated Campaign Essentials™ (vCE®), a holistic ad and audience delivery validation solution, with FreakOut’s DSP for real-time bidding. This integrated service... Read more

Presentation Jul. 8, 2014 | Share

Advertising Effectiveness: Benchmarks and Best Practices

Advertising Effectiveness: Benchmarks and Best Practices

Digital advertising has evolved from a direct response medium to a branding medium very quickly in the last few years. Digital advertising is also growing in sophistication and importance, so the traditional measures of CPC and CTR cannot be applied to the effectiveness of online brand advertising. Read more

Press Release Jan. 26, 2011 | Share

TOMORROW FOCUS and comScore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference

TOMORROW FOCUS AG and comScore, Inc. (NASDAQ: SCOR) presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually declined... Read more