AI Intelligence Report
AI has rewritten the rules of consumer interaction and brands must now adapt their strategies to meet customer needs in this new and evolving environment. Read more
2026 New Year's Guide
2025 State of Streaming
How Local Sports Fuel the Heartbeat of Fandom
2025 Luxury Segment Guide
2025 Sports Fanatics Guide
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Warc Webinar: 5 Digital Marketing Lessons from Comscore
Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...
Who Will Rid Us of this Meddlesome Click?
As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to T...
Four Times Zero Is Still Zero
How To Get Brand Advertisers To Spend More On The Web
There's Something Happening Here... And What It Is Is Becoming Clearer
I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time,...
How About Citing Some Valid and Relevant Research About the Effectiveness o...
Click-Through Rates for Universal Search
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution