comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
This study provides an overview of the eCommerce industry in Latin America, consumer behavior and an in-depth analysis of the Retail, Travel and Banking categories across 7 countries in the region. Read moreBy: Alejandro Fosk Tags: Banking, Coupon Sites, e-Commerce, Retail
Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up the bundle and take out the Sports section, I would jockey with my brother for the Comics, and Mom would furiously attack the coupons with her scissors. Read moreBy: Eli Goodman Tags: Coupon Sites, Retail, Search
The daily deal industry is the new American West of the Internet. Stark differences in the geographic, demographic and advertising targets of Groupon and LivingSocial suggest that the sheer size and raw potential of the unclaimed market has meant that group buying businesses are engaged in a free-for-all land grab of markets and merchants. Guided by... Read moreBy: Peter Elbaor Tags: Advertising, Coupon Sites, Groupon
comScore just released our annual U.S. Digital Year in Review report, which does a deep dive on key digital media trends of the year. 2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising... Read moreTags: Advertising, Coupon Sites, e-Commerce, Email, Facebook, Groupon, Mobile, Search, Smartphone, Social, Technology
Groupon.com takes the lead in the coupon category in August, climbing slightly above Coupons, Inc. Read moreBy: Kate Dreyer Tags: Coupon Sites, Rankings
Traffic to Groupon.com continues to surge, the site now leads as the most-visited Coupon destination. Read moreBy: Kate Dreyer Tags: Coupon Sites, Groupon, Web Traffic
RESTON, VA, December 16, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at the top online properties for November 2008 based on data from the comScore Media Metrix service. The official start to the holiday shopping season unleashed droves of Americans on retail sites, propelling several categories,... Read moreBy: Sarah Radwanick Tags: Coupon Sites, e-Commerce, Holiday Shopping, Rankings, Retail
I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility of fraud if hackers figured out some way to print millions of coupons and some unscrupulous retailer tried to submit them for redemption. But, since the... Read moreBy: Gian Fulgoni Tags: Coupon Sites