comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
This presentation by comScore VP of Telecom Jeremy Copp explores how mobile operators can enrich their subscriber big data and features a live demo of the industry-leading comScore Subscriber Analytix platform. Read moreTags: Big Data, iPhone, Mobile, Mobile Operators, Nokia, Samsung, Smartphone
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Read moreBy: Carmela Aquino Tags: Android, Apple, BlackBerry, iOS, iPad, iPhone, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, , WiFi
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... Read moreBy: Andrew Lipsman, Carmela Aquino Tags: Android, Apple, Apps, Google, iOS, iPad, iPhone, Nokia, RIM, Samsung, Smartphone, Tablets
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.... Read moreBy: Adam Lella Tags: Android, Apple, Apps, BlackBerry, iOS, iPhone, Mobile, Mobile Operators, Nokia, Rankings, Smartphone
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.... Read moreTags: Android, Apple, iOS, Mobile, Nokia, Smartphone
Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case. Read moreBy: Adam Lella Tags: Android, iPad, iPhone, Mobile, Nokia, RIM, Tablets, Technology
Symbians stronghold on the European smartphone market loosened in 2010 as other platforms gained traction. Symbian saw its smartphone market share decline from 63.0 percent in December 2009 to 47.8 percent in December 2010, while Android consumed the largest portion of Symbians market share, growing more than 10 percentage points to 11.9 percent... Read moreBy: Hélène Azevedo Tags: Apple, Google, iOS, Microsoft, Nokia, RIM, Smartphone
RESTON, VA. June 12, 2006 – comScore Networks, a leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the online research and purchase behavior of consumers in the wireless phone market. comScore revealed that consumers were most likely to research newly released and “trendy” models, with the... Read moreBy: Andrew Lipsman Tags: Mobile, Nokia, Retail, Samsung