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Blog Apr. 2, 2015 | Share

Which Social Networks Have the Most Engaged Audience?

Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading platforms continue to attract huge audiences and account for an increasingly large share of consumers’... Read more

Blog Feb. 3, 2015 | Share

What Potential Does Pinterest Have as an Advertising Platform?

Pinterest Promoted Pins

Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social media upstarts like Instagram, Snapchat and Vine. And while Pinterest may not grab the same headlines it used to, the platform has quietly and steadily... Read more

Presentation Jun. 27, 2014 | Share

The State of Social Media in Mexico and the Metrics that Really Matter

The State of Social Media in Mexico and the Metrics that Really Matter

comScore and Shareablee explore how brands are using content in Mexico to monetize on the different social platforms. Read more

Blog Nov. 21, 2013 | Share

Four Digital Trends to Watch this Holiday Shopping Season

The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... Read more

Presentation Jun. 26, 2013 | Share

Social Networking in Argentina - Brandemia 2013

In this presentation, Marcos Christensen examines the Social Network consumption in Argentina, global and regional trends and new players that are shaping the future. Read more

Presentation May. 29, 2013 | Share

2013 Latin America Digital Future in Focus

comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more

Press Release Dec. 20, 2012 | Share

Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month

comScore today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past... Read more

Presentation Aug. 14, 2012 | Share

The State of the U.S. Online Retail Economy in Q2 2012

In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Read more

Press Release Jun. 13, 2012 | Share

Latin America Leads as the Most Socially-Engaged Global Region with Users Spending 7.5 Hours on Social Networking Sites in April

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April... Read more

Presentation May. 3, 2012 | Share

Le ultime evoluzioni del mondo digitale italiano

In this presentation Chiara Galli and Antonio Pepe provide an overview of the current and the latest trends in the Italian digital landscape, providing insight into online behavior that is influencing the future of the digital industry. Read more