Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Blog Nov. 21, 2013 | Share

Four Digital Trends to Watch this Holiday Shopping Season

The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... Read more

By: Kate Dreyer Tags: Black Friday, Holiday Shopping, m-Commerce, Pinterest, Retail

Presentation Jun. 26, 2013 | Share

Social Networking in Argentina - Brandemia 2013

In this presentation, Marcos Christensen examines the Social Network consumption in Argentina, global and regional trends and new players that are shaping the future. Read more

Tags: Facebook, LinkedIn, Pinterest, Social, , Twitter

Presentation May. 29, 2013 | Share

2013 Latin America Digital Future in Focus

comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more

By: Alejandro Fosk Tags: Ad Impressions, Advertising, e-Commerce, Facebook, Internet Use, iOS, LinkedIn, Mobile, Pinterest, Retail, Smartphone, Social

Press Release Dec. 20, 2012 | Share

Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month

comScore today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past... Read more

By: Ana Laura Zain Tags: Engagement, Facebook, LinkedIn, Pinterest, Social, Twitter

Presentation Aug. 14, 2012 | Share

The State of the U.S. Online Retail Economy in Q2 2012

In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Read more

By: Andrew Lipsman, Gian Fulgoni Tags: e-Commerce, Facebook, LinkedIn, Mobile, Pinterest, Retail, Smartphone

Press Release Jun. 13, 2012 | Share

Latin America Leads as the Most Socially-Engaged Global Region with Users Spending 7.5 Hours on Social Networking Sites in April

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April... Read more

By: Sarah Radwanick Tags: Facebook, , Pinterest, Social, Twitter

Presentation May. 3, 2012 | Share

Le ultime evoluzioni del mondo digitale italiano

In this presentation Chiara Galli and Antonio Pepe provide an overview of the current and the latest trends in the Italian digital landscape, providing insight into online behavior that is influencing the future of the digital industry. Read more

By: Chiara Galli Tags: Facebook, Google, LinkedIn, Pinterest, Social

Video Mar. 22, 2012 | Share

Gian Fulgoni talks about growth at Pinterest and the outlook for the social-networking website.

Gian Fulgoni, chairman and co-founder of comScore Inc., talks about growth at Pinterest and the outlook for the social-networking website. View

Featuring: Gian Fulgoni Tags: Pinterest, Social

Blog Dec. 23, 2011 | Share

State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction

comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers a comprehensive global view of what’s happening in social media, I thought it might also... Read more

By: Andrew Lipsman Tags: Facebook, Google Plus, LinkedIn, Pinterest, Social

Blog Dec. 19, 2011 | Share

Online Pinboards – Is this the new way to Facebook?

With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given day it will often reflect the present – what’s happening in the world around you today. But... Read more

By: Eli Goodman Tags: Facebook, Pinterest

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