Key Insights from 2012
and What They Mean for
the Coming Year
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
While digital publishers, marketers and agencies rely heavily on online display advertising, they haven’t had the detailed creative and quantitative insights needed to optimize campaigns and understand the competition.
GIL 2013: The Global Community of Growth, Innovation and Leadership
Panel: Unlocking the Value of Big Data
Mike Brown, CTO, comScore, Inc.
comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read moreBy: Alejandro Fosk Tags: Ad Impressions, Advertising, ecommerce, Facebook, Internet Use, iOS, LinkedIn, Mobile, Pinterest, Retail, Smartphone, Social
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... Read moreBy: Ana Laura Zain Tags: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO
Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month
comScore today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past... Read moreBy: Ana Laura Zain Tags: Engagement, Facebook, LinkedIn, Pinterest, Social, Twitter
In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Read moreBy: Andrew Lipsman, Gian Fulgoni Tags: ecommerce, Facebook, LinkedIn, Mobile, Pinterest, Retail, Smartphone
Latin America Leads as the Most Socially-Engaged Global Region with Users Spending 7.5 Hours on Social Networking Sites in April
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April... Read moreBy: Sarah Radwanick Tags: Facebook, Orkut, Pinterest, Social, Twitter
In this presentation Chiara Galli and Antonio Pepe provide an overview of the current and the latest trends in the Italian digital landscape, providing insight into online behavior that is influencing the future of the digital industry. Read moreBy: Chiara Galli Tags: Facebook, Google, LinkedIn, Pinterest, Social
Gian Fulgoni, chairman and co-founder of comScore Inc., talks about growth at Pinterest and the outlook for the social-networking website. ViewFeaturing: Gian Fulgoni Tags: Pinterest, Social
State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction
comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers a comprehensive global view of what’s happening in social media, I thought it might also... Read moreBy: Andrew Lipsman Tags: Facebook, Google Plus, LinkedIn, Pinterest, Social
With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given day it will often reflect the present – what’s happening in the world around you today. But... Read moreBy: Eli Goodman Tags: Facebook, Pinterest