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Press Release Nov. 11, 2014 | Share

comScore Announces vCE Integration Partnership with Adform to Deliver Streamlined Campaign Delivery and Validation to Programmatic Media Buyers

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced a partnership with Adform, the world's only programmatic brand-led media platform, which allows marketers to streamline setup and measure digital campaign delivery by leveraging validated Campaign Essentials™ (vCE®) as an integrated part of Adform’s ad... Read more

Blog Nov. 12, 2013 | Share

Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People

Jeff Hackett

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience buying. I’ve spent the last 15 years in this industry and have seen quite a bit of change... Read more

Press Release Oct. 10, 2013 | Share

comScore to Report Third Quarter 2013 Financial Results on October 29

comScore, Inc. (NASDAQ: SCOR) today announced it will report its third quarter 2013 financial results before U.S. financial markets open on Tuesday, October 29, 2013. In conjunction with this announcement, management will host a conference call and webcast on Tuesday, October 29, 2013 at 8:30 a.m. (ET) to discuss the Company's financial results. Read more

Blog Jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read more

Press Release Aug. 10, 2012 | Share

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... Read more

Blog Dec. 22, 2010 | Share

A Metrics Miracle

'Twas the week before Christmas, when alone in my house I was finishing shopping, with a click of the mouse; Then I cleared out my browser cache, cookies deleted, In hopes of nefarious snooping, defeated. Yea, the whole ecosystem lay snug in their beds, While visions of cookies alit in their heads; But these weren't the cookies you baked, or you... Read more