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Presentation May. 17, 2016 | Share

Effect of Viewability On Lift: A Story in Four Simple Graphs

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling, emotion or action related to the advertised product or service. Read more

Presentation May. 17, 2016 | Share

Unlocking The Power of Programmatic

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute, requiring manual adjustments to shift campaign impressions from site to site. Read more

Press Release Jan. 14, 2016 | Share

comScore Expands Auditing Process with CESP in France to validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, and the CESP (Centre d’Etude des Supports de Publicité) today announced that a full audit of validated Campaign Essentials™ (vCE™), comScore online advertising effectiveness measurement and validation service is underway, providing greater transparency to the digital... Read more

Press Release Sep. 7, 2015 | Share

comScore to Address Key Industry Topics at dmexco 2015

comScore leaders to speak about NHT, programmatic advertising and video analytics at Europe’s leading digital marketing exhibition & conference in Cologne Read more

Presentation Jun. 9, 2015 | Share

Dynameet Events - Delivering Trust in Programmatic

Viewability, brand safety, and non-human traffic are key issues facing the industry today. However, concentrating on just one of these factors in isolation dramatically underestimates the fundamental impact these factors can have on overall campaign effectiveness. Read more

Presentation Apr. 10, 2015 | Share

comScore & Digital Analytix

comScore and Digital Analytix

Knowing that 92% of all global digital data were generated in the last two years, we need urgently to understand how to leverage all the insights generated in real time. Read more

Press Release Nov. 11, 2014 | Share

comScore Announces vCE Integration Partnership with Adform to Deliver Streamlined Campaign Delivery and Validation to Programmatic Media Buyers

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced a partnership with Adform, the world's only programmatic brand-led media platform, which allows marketers to streamline setup and measure digital campaign delivery by leveraging validated Campaign Essentials™ (vCE®) as an integrated part of Adform’s ad... Read more

Blog Nov. 12, 2013 | Share

Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People

Jeff Hackett

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience buying. I’ve spent the last 15 years in this industry and have seen quite a bit of change... Read more

Press Release Oct. 10, 2013 | Share

comScore to Report Third Quarter 2013 Financial Results on October 29

comScore, Inc. (NASDAQ: SCOR) today announced it will report its third quarter 2013 financial results before U.S. financial markets open on Tuesday, October 29, 2013. In conjunction with this announcement, management will host a conference call and webcast on Tuesday, October 29, 2013 at 8:30 a.m. (ET) to discuss the Company's financial results. Read more

Blog Jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read more