Key Insights from 2012
and What They Mean for
the Coming Year
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
While digital publishers, marketers and agencies rely heavily on online display advertising, they haven’t had the detailed creative and quantitative insights needed to optimize campaigns and understand the competition.
GIL 2013: The Global Community of Growth, Innovation and Leadership
Panel: Unlocking the Value of Big Data
Mike Brown, CTO, comScore, Inc.
In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Read moreBy: Mark Donovan Tags: Android, Apple, Engagement, iOS, iPad, iPhone, Mobile, Multi-Platform, Tablets, Technology, Telecom
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. ViewTags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued... Read moreBy: Berit Block Tags: Apps, Technology, Web Analytics, Web Traffic
Guido Fambach, VP Professional Services, will present some of the key issues, challenges and accomplishments in driving one of the world’s largest decision-support systems to become an engine of critical information insight and business creativity for its clients. He discusses technology and information architecture decisions behind comScore’s operations... Read moreTags: Technology
From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer’s origins predate the minicomputers and microprocessors of the 1960s and ’70s by a couple of decades—ages, in technological terms. According to the experts, Colossus was the world’s... Read moreBy: Gian Fulgoni Tags: Marketing Research, Mobile, Technology
comScore just released our annual U.S. Digital Year in Review report, which does a deep dive on key digital media trends of the year. 2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising... Read moreTags: Advertising, Coupon Sites, ecommerce, Email, Facebook, Groupon, Mobile, Search, Smartphone, Social, Technology
I recently attended the World Economic Forum (WEF) “Annual Meeting of the New Champions”, also known as the Summer Davos, in the northern port city of Tianjin, China. The three day WEF conference attracted some 1,500 high profile leaders, academics and business leaders from almost 90 countries. I was flattered to be among the invitees. Read moreBy: Gian Fulgoni Tags: Technology