Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad
19 Jun - Attribution Revolution by Magnetic
There are still many unanswered questions around media measurement:
Which ads are working?
Which ads have the most impact?
How do I move beyond last click/last view?
Which ads or targeting strategy should actually get credit for the sale?
The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
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19 Jun - Media Metrix® Multi-Platform: The Next Generation of Digital Audience Measurement
This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
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25 Jun - comScore Market Briefing in The Netherlands
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
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comScore Releases May 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, YahoocomScore Releases April 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. Read more
By: Kate Dreyer Tags: AOL, Bing, Google, Rankings, Search, Yahoo
comScore at the NewFronts: UbiquiTV is the New Reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more
By: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, TV, Video, Yahoo, YouTubecomScore Releases March 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.1 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, YahoocomScore Releases February 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 67.5 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, YahooGoogle, Dwango and FC2 Lead Japan’s Online Video Market
comScore Japan K.K., a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), today released data from comScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012. The top 3 video properties by viewing audience in Japan were Google Sites, Dwango, and FC2, while VEVO, Fuji Television, and Sony Music... Read more
By: Amarpal Singh Tags: Google, Rankings, VEVO, Video, Yahoo, YouTubecomScore Releases January 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 67 percent of search queries conducted, followed by Microsoft Sites with 16.5 percent. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, YahoocomScore Releases December 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Amazon, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Yahoo, YouTubecomScore Releases December 2012 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.7 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, YahoocomScore Releases October 2012 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Audience Measurement, Google, Internet Use, Microsoft, Rankings, Search, Yahoo