Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Growing Big Game Audiences in 2024
A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced fo...
Fast Facts: Chinese New Year 2024 on social media
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
Scoring on the Madness of March
As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity...
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...
3 Ways Political Advertisers Can Win With CTV in 2024