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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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新闻发布 四月. 3, 2014 | Share

comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. 阅读更多

方法: Hélène Azevedo 标签: Apps, Audience Measurement, Mobile

博客 三月. 18, 2014 | Share The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. 阅读更多

方法: Michael Ciadella 标签: Advertising, Amazon, Apps, Mobile, Multi-Platform

博客 十二月. 9, 2013 | Share The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. 阅读更多

方法: Eli Goodman 标签: Apps, Mobile, Multi-Platform

新闻发布 十一月. 5, 2013 | Share

comScore Reports September 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google... 阅读更多

方法: Adam Lella 标签: Apps, Mobile, Smartphone

博客 九月. 10, 2013 | Share Mobile Apps

Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... 阅读更多

方法: Sherwood Pengel 标签: Apps, Mobile, Smartphone, Tablets, Web Analytics

新闻发布 九月. 6, 2013 | Share

comScore Reports July 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked... 阅读更多

方法: Adam Lella 标签: Android, Apple, Apps, BlackBerry, Google, iPhone, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone,

新闻发布 八月. 7, 2013 | Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share 阅读更多

方法: Adam Lella 标签: Android, Apple, Apps, BlackBerry, Google, iPhone, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone,

新闻发布 六月. 4, 2013 | Share

comScore Reports April 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... 阅读更多

方法: Adam Lella 标签: Android, Apps, Mobile, Mobile Operators, Rankings, RIM, Smartphone

新闻发布 五月. 3, 2013 | Share

comScore Reports March 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... 阅读更多

方法: Adam Lella 标签: Android, Apps, BlackBerry, Google, iPhone, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone,

新闻发布 四月. 4, 2013 | Share

comScore Reports February 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013. 阅读更多

方法: Adam Lella 标签: Android, Apple, Apps, BlackBerry, Google, iPhone, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone,

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