The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The way that discovery, influence and intent are being expressed in the content ecosystem is rapidly transforming. AI assistants are fundamentally changing how consumers express intent... Read more
Proximic Holiday Gaming and Entertainment One-Sheet
Predictive Audiences and Contextual Targeting: Understanding What Drives Performance Today
Proximic Holiday AI One-Sheet
2026 Holiday Shopping Guide
TV Measurement Has Entered Its Next Era
2026 Fall & Halloween Guide
Q1 2026 AI Intelligence Report
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to Wa...
March 2026 was another strong month for consumer AI Chatbot usage, with total unique desktop visitors in the U.S. rising to 44.4 million, up 21.3% from February. The category is no longer growing on h...
Upfronts 2026 and the Architecture for Modern Measurement
2026 Football Kickoff Guide
Proximic Political Targeting Playbook
Political targeting capabilities to help you reach the right voters ahead of election day.
2026 Proximic Back to School Audience Guide
2026 Summer Guide
2026 Proximic Championship Playbook
2026 State of Programmatic