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Terra Uses comScore validated Media Essentials (vME™) to Measure Improved Ad Viewability of New Site Layout
comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their new site layout for Terra.com. Leer más
comScore to Report Second Quarter 2014 Financial Results on August 5
comScore, Inc. (NASDAQ: SCOR) today announced it will report its second quarter 2014 financial results before U.S. financial markets open on Tuesday, August 5, 2014. Leer más
comScore Releases June 2014 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 67.6 percent of search queries conducted. Leer más
comScore Releases June 2014 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.9 million Americans watched online content videos in June 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube... Leer más
comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for June 2014
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for June 2014 based on data from the comScore MMX® service. Google Sites ranked as the top property on desktop with 189.7 million unique visitors, while AddThis topped the Ad Focus... Leer más
The Internet as China’s Consumption Booster
China is well on its way to becoming the world’s Number One online retail market. The e-commerce sector has seen a 30% average annual growth since 2006, and the total value of e-commerce transactions was estimated at about US$ 1.5 trillion. More importantly, the rise of online shopping is generating new and more sophisticated demand, especially in... Leer más
Participación de los Equipos Latinoamericanos en la Cancha Digital
Recientemente revisamos los datos de comScore MMX sobre visitas a los sitios online de deportes de algunos de los países de América Latina para entender qué aficionados entre los distintos países, estuvieron siguiendo la Copa Mundial FIFA 2014 más de cerca. Leer más
El nuevo Audience Suite de Sizmek le proporciona una visión unificada de las métricas de rendimiento de Sizmek con datos de Campaign Essentials™ o Nielsen Online Campaign Ratings™ validados por comScore
Sizmek (NASDAQ: SZMK) ha anunciado hoy que ya está disponible el Audience Suite de Sizmek, una herramienta que ofrece a los expertos en marketing una visión integrada de las mediciones del rendimiento de la campaña dentro de la plataforma abierta de gestión de la publicidad Sizmek MDX junto con datos provenientes de las dos fuentes de medición... Leer más
Is Mobile Bringing About the Death of the PC? Not Exactly…
There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. Leer más
comScore da a Conocer el Ranking de las 15 Principales Propiedades Web de Bienes Raíces en México
comScore, líder global en la medición del mundo digital, dio a conocer el día de hoy datos del servicio comScore MMX® mostrando que 1.6 millones de Mexicanos accedieron a sitios de Bienes Raíces en el mes de abril 2014 lo que representa un alcance de 5.4%. Leer más