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Data Gem dic. 19, 2014 | Share

Half of Millennial Netflix Viewers Stream Video on Mobile

Half of Millennial Netflix Viewers Stream Video on Mobile

Time and time and time again, Millennials have been shown to exhibit a unique set of digital habits which is sharply distinct from that of the rest of the digital population. In particular, this 18-34 year old demographic tends to be much more mobile-heavy than earlier generations, and this is once again the case when it comes to Netflix usage. Leer más

Ranking de mercado dic. 18, 2014 | Share

comScore Releases November 2014 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 192 million Americans watched online content videos via desktop computer in November 2014. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and VEVO topped the... Leer más

Ranking de mercado dic. 18, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for November 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2014 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 237.7 million unique... Leer más

Blog dic. 18, 2014 | Share

Inside A Botnet: Athena and Ad Fraud

Inside A Botnet Athena and Ad Fraud

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various forms of digital ad fraud. Leer más

Comunicado de prensa dic. 17, 2014 | Share

Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season. For the holiday season-to-date, $42.5 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week beginning with... Leer más

Ranking de mercado dic. 16, 2014 | Share

comScore Releases November 2014 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries conducted. Leer más

Blog dic. 16, 2014 | Share

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. In what follows, we describe some of the major challenges and consequences of domain laundering, how domain laundering can be identified,... Leer más

Comunicado de prensa dic. 16, 2014 | Share

comScore Digital Analytix Announces Partnership with Lotame

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, has announced a partnership with Lotame, the world’s leading independent data management platform (DMP), that will allow advertisers and publishers to engage with customers and prospects using rich web analytics data. The global agreement, which includes the entire Asia Pacific... Leer más

Presentación dic. 15, 2014 | Share

Futuro Digital Uruguay 2014

2014 Uruguay Digital Future in Focus

En el reporte “Futuro Digital Uruguay 2014” se estudian de cerca las tendencias de las audiencias online por categoría y demografía. Se presentan también las tendencias en publicidad digital para 2015. Leer más

Presentación dic. 12, 2014 | Share

Upgrade in Validating People & Impressions

Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move with the use of person-based metrics, comparable to other media. Leer más