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Ranking de mercado mar. 25, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for January 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for January 2015 based... Leer más

White paper mar. 24, 2015 | Share

Visa Checkout: The Right Choice for Online Retailers

Visa Checkout The Right Choice for Online Retailers

Visa Checkout worked with comScore to discover what consumers want when it comes to their online checkout experience. Leer más

Blog mar. 20, 2015 | Share

The Dress: A Case Study of Flash Crowds and Invalid Traffic

On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy about the perceived colors in the picture drew sudden and intense interest. It was just before nightfall in the U.S. Fifteen hours after the initial post,... Leer más

Ranking de mercado mar. 20, 2015 | Share

comScore Releases February 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 188.6 million Americans watched online content videos via desktop computer in February 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leer más

Ranking de mercado mar. 20, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for February 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for February 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 240.8 million unique... Leer más

Comunicado de prensa mar. 19, 2015 | Share

comScore Anuncia el Lanzamiento Beta de Mobile Metrix en Colombia, para Medir Audiencias de Smartphones y Tabletas

comScore, Inc. (NASDAQ: SCOR), el líder mundial en la medición del mundo digital, anunció en el día de hoy el lanzamiento Beta de Mobile Metrix® en Colombia, para reportar la audiencia de navegadores y aplicaciones en smartphones y tabletas. Mobile Metrix ayuda los publishers a saber cuál es el tamaño y la composición de la audiencia de sitios... Leer más

Presentación mar. 19, 2015 | Share

A Digital Update, By the Numbers

A Digital Update By the Numbers

Download this presentation from our Co-Founder and Chairman Emeritus, Gian Fulgoni, that he presented at the Local Online Advertising Conference in March 2015. Leer más

Presentación mar. 18, 2015 | Share

Making Online a Safer Place: What Advertisers Need to Know about Non-Human Traffic (NHT)

Non-Human Traffic NHT

Much online brand advertising doesn't reach real viewers as intended. Sometimes it's just not viewable in its entirety, sometimes there is malicious ad fraud at work, and sometimes ads from reputable brands appear adjacent to extremely offensive content. Paul Goode, SVP Marketing and Strategic Partnerships spoke at ISBA's Annual Conference about how... Leer más

Ranking de mercado mar. 17, 2015 | Share

comScore Releases February 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in February with 64.5 percent of search queries conducted. Leer más

Video mar. 16, 2015 | Share

Mobile commerce growth on fire

m-commerce on fire

Mobile commerce growth 'on fire': new comScore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter. Ver