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Presentación nov. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. Leer más

Comunicado de prensa nov. 25, 2014 | Share

comScore Reports $17.5 Billion in Desktop E-Commerce Spending in First 23 Days of November to Kick Off 2014 U.S. Holiday Season

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 23 days of the November-December 2014 holiday season. For the holiday season-to-date, $17.5 billion has been spent online using desktop computers, marking a 11-percent increase versus the corresponding days last year. Friday, November 21 has been the heaviest... Leer más

Ranking de mercado nov. 21, 2014 | Share

comScore Releases October 2014 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in October 2014. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and Disney/Maker... Leer más

Ranking de mercado nov. 21, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for October 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 236.1 million unique... Leer más

Presentación nov. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q3 2014

State of the U.S. Online Retail Economy in Q3 2014

Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. Leer más

Comunicado de prensa nov. 20, 2014 | Share

comScore Announces Launch of MMX® Multi-Platform in Italy to Provide Unduplicated Accounting of Audience size and Demographics Across Multiple Devices

comScore, Inc. (NASDAQ: SCOR) announced the launch of MMX® Multi-Platform in Italy, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects... Leer más

Comunicado de prensa nov. 20, 2014 | Share

comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns

comScore, Inc. a global leader in measuring the digital world, today announced a comprehensive partnership program for validated Campaign Essentials™ Mobile (vCE® Mobile), comScore’s campaign measurement solution for demographic delivery insights across smartphones and tablets, to enable accurate and holistic measurement of mobile campaign performance.... Leer más

Blog nov. 20, 2014 | Share

A Security + Big Data Approach to Non-Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) comScore has been at the forefront of the idea of combining IT security techniques with big data analytics. This approach begins by identifying threats through in-depth investigation of our diverse data assets and leads to the development of NHT filters that are deployed... Leer más

Video nov. 20, 2014 | Share

What will this holiday season bring for e-commerce?

Gian Fulgoni on CNBC about the Shopping Season ahead

Gian Fulgoni talks to CNBC about online retail expectations for the shopping season ahead. Ver

Blog nov. 20, 2014 | Share

Setting Campaign Delivery Expectations

Setting Campaign Delivery Expectations

With digital being heralded as the most measureable and targetable medium, there is a prevailing belief that every ad impression should be able to hit its target audience with precision and every ad should be viewable to the target consumer. In reality, however, that’s not the case. Leer más