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Comunicado de prensa may. 4, 2016 | Share

Kantar Media y comScore anuncian mediciones multiplataforma para América Latina

Kantar IBOPE Media, líder en investigación de medios en América Latina, y comScore, una compañía líder de medición multiplataforma, anuncian más un importante paso de la alianza estratégica global entre las empresas. Además de las acciones de la asociación ya conducida con éxito en España, Holanda y República Checa, una serie de soluciones... Leer más

Data Gem may. 3, 2016 | Share

How Food Delivery Services Have Kept Customers Reaching For The Phone

UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or tablet. Leer más

Blog abr. 29, 2016 | Share

Kantar and comScore expand upon partnership, add SimilarWeb

Today we’re excited to announce the expansion of our behavioral data partnership with Kantar and a new partnership with SimilarWeb, which will bring expanded capabilities and new innovative solutions to marketers. Leer más

Comunicado de prensa abr. 25, 2016 | Share

comScore y Facebook se unen para ofrecer indicadores de visibilidad a los clientes

comScore (NASDAQ: SCOR) anunció en el día de hoy que la empresa se aliará con Facebook para reportar sus datos de visibilidad directamente en el módulo de Validación de Anuncios de validated Campaign Essentials™ (vCE®). Esta alianza global incluye indicadores de visibilidad para las campañas de vídeo y display que aparecen en Facebook, tanto... Leer más

Blog abr. 27, 2016 | Share

Understanding CNN's Unduplicated Cross-Media Audience Footprint

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand how media companies deliver their valuable audiences across all the screens that matter. Leer más

Comunicado de prensa abr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Leer más

White paper abr. 27, 2016 | Share

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... Leer más

Blog abr. 26, 2016 | Share

4 points that brands should consider when using Media Programmatic in 2016

4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers want to know – could my ad have been seen by my target human audience in a brand-safe... Leer más

Blog abr. 22, 2016 | Share

comScore and Our Continued MRC Accreditation Momentum

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited MMX, our flagship content audience measurement product, in the US. This was a significant development for both comScore and the digital ecosystem at large; MMX is the first and only digital content ratings service... Leer más

White paper abr. 21, 2016 | Share

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Value of a Digital Ad in Cross Media World

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of their inventory beyond reach and frequency remains crucial in securing both direct and automated advertising... Leer más