Prensa y eventos


Presentación oct. 21, 2016 | Share

Mobile, apps and the modern purchase funnel

During the presentation, Sergey Onishchenko, director of sales in Russia and the CIS, speaks about the dramatic impact of mobile, and in particular mobile apps, on the digital retail landscape. Leer más

Comunicado de prensa oct. 20, 2016 | Share

comScore Announces Launch of MMX™ Multi-Platform in Vietnam to Measure Unduplicated Audiences Across Desktop Computers, Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced the launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population. The new service builds on comScore’s rich audience measurement solutions,... Leer más

Blog oct. 20, 2016 | Share

comScore Travel Solutions

With over half of the German internet population visiting a travel site, which online sites are leading the travel industry in attracting visitors? Leer más

Data Gem oct. 20, 2016 | Share

Surfing in August? German holidaymakers’ mobile browsing habits

It is no secret that online travel sites face fierce competition, with numerous properties competing in this space. Whether consumers were making plans for their summer vacation or already planning their winter getaway, over half of German Internet users (54%) visited online travel sites in June 2016. This is 7 percentage points above the European average... Leer más

Presentación oct. 19, 2016 | Share

Getting Your Head Around Ad Fraud, Ad Blocking and Viewability

Getting Your Head Around Ad Fraud Ad Blocking and Viewability

Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing these issues in their own way. What is the Australian market thinking about this? Are Australian marketers, agencies and publishers concerned, and what is being done? Joe Nguyen, comScore Senior... Leer más

Presentación oct. 19, 2016 | Share

Indonesia’s Digital & Mobile Audience Measurement Gameplan

MMA Forum Indonesia 2016

With the appointment of comScore by the Indonesian Digital Measurement Consortium (IDMC) as the approved online audience measurement partner for Indonesia, mobile measurement will be an important part of upcoming development. Joe Nguyen, comScore Senior Vice President, Asia Pacific, provided an overall view of how mobile fits within the larger digital... Leer más

Comunicado de prensa oct. 19, 2016 | Share

9 de cada 10 personas conectadas a internet en América Latina tienen un Smartphone

comScore, Inc. e IMS Internet Media Services (IMS) presentaron hoy la segunda edición del estudio IMS Mobile en LatAM, un informe conjunto sobre tendencias en consumo digital y uso de aplicaciones móviles en seis países de la región (Brasil, México, Argentina, Colombia, Perú y Chile). Leer más

Blog oct. 19, 2016 | Share

comScore Banking Solutions

comScore Banking Solutions can help steer your online strategy in the right direction. comScore uses the best of its technology and syndicated solutions to provide curated insights of the online banking market. Leer más

Data Gem oct. 19, 2016 | Share

Money in your pocket: 29% of French users bank via mobile

Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from handheld devices. Leer más

Presentación oct. 14, 2016 | Share

The Digital Audience in Italy

During this presentation, Stuart Wilkinson, Head of Industry Relations for comScore EMEA and Fabrizio Angelini, CEO Sensemakers, reviewed the current state of Italian’s multi-platform landscape and the recent product enhancements with the introduction of Mobile consumer panel data. Leer más