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From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measurement
Earlier this week comScore launched Mobile Metrix in the United Kingdom, which applies comScore’s unified approach to mobile measurement through the combination of mobile panels and census-based tagging. Leer más
comScore Reports January 2015 U.S. Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leer más
Viewability: Lessons Learned and Opportunities for Ireland
This presentation provides an overview of lessons learned in digital advertising, comScore’s approach to viewability measurement and key opportunities for the Irish market. Leer más
France Digital Market Overview, Q1 2015
This French specific report provides a quarterly overview and analysis of the digital audience in France. It utilises data from the comScore MMX™ Multi-Platform and Video Metrix solutions. Leer más
Estudio Global Revela que Compradores Mexicanos Demandan Flexibilidad
Hoy, UPS® (NYSE: UPS), compañía líder en servicios de transportación logística a nivel mundial, y comScore, Inc. (NASDAQ:SCOR), líder global en mediciones digitales, dieron a conocer los resultados de la segunda edición de UPS Pulso del Comprador en Línea™, un estudio global que resalta las tendencias emergentes de los mercados líderes en... Leer más
Study Reveals European Online Shoppers Demand Flexibility
UPS (NYSE: UPS), a global leader in logistics and transportation services, and comScore, Inc. (NASDAQ: SCOR) today released the second UPS Pulse of the Online Shopper™ Europe study, analyzing what drives an online shopper’s full path to purchase. Results show the advent of the ‘flex shopper’ – an online buyer who easily switches channels... Leer más
TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video Viewing
Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers to accurately plan multi-platform campaigns, the ecosystem must transact on consistent and trusted... Leer más
Study Reveals Asian Shoppers Demand Flexibility
Creating personalized e-commerce experiences and providing alternate delivery locations are helping retailers boost customer satisfaction. According to the UPS Pulse of the Online Shopper™ study, online shoppers in Asia continue to be the least satisfied with their online and in-store shopping experiences. Leer más
Delivering brand advertising effectiveness with digital
The 11th of February, Stuart Wilkinson, Head of Industry Relations at comScore, participated to IAB Europe webinar on ‘Delivering brand advertising effectiveness with digital’ where he addressed most frequent issues on viewability measurement. Leer más
Russia Top 20 December 2014
Russia Top 20 December 2014 Leer más