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Presentación sep. 1, 2015 | Share

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper

This webinar shares results from a survey commissioned by UPS an d administered by comScore of more than 19,000 global online shoppers and evaluates their habits from pre-purchase to post-delivery. The study goes beyond other retail industry studies to give a 360° perspective into consumer shopping. Leer más

Presentación sep. 1, 2015 | Share

Tips for Effective Social Media Measurement

Tips for Effective Social Media Measurement

In this presentation, Daniele Barracas, Business Manager at Salesforce, provided us with tips on how to best take advantage of the performance measurement of social networks. Leer más

Blog sep. 1, 2015 | Share

Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital campaigns. The heterogeneous array of capabilities and metrics available may become overwhelming. Leer más

Caso de estudio ago. 31, 2015 | Share

La implementación de Digital Analytix® en El Financiero

Digital Analytix® Implementation in El Financiero

El Financiero, es un grupo de medios mexicano especialista en finanzas, economía y negocios que apunta a la entrega de una cobertura de medios excepcional a través de su equipo de periodistas y profesionales expertos. Leer más

Comunicado de prensa ago. 27, 2015 | Share

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

Key industry leaders congregate in New York for first-ever comScore Industry Summit Leer más

Blog ago. 25, 2015 | Share

The Data of it All

Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way in which the abundant supply of data available to digital businesses is shaping this space. Leer más

Ranking de mercado ago. 21, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for July 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for July 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.3 million... Leer más

Ranking de mercado ago. 21, 2015 | Share

comScore Releases July 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 192.1 million Americans watched online content videos via desktop computer in July 2015. Google Sites ranked as both the top video content property and the top video ad property, while VEVO topped... Leer más

Blog ago. 21, 2015 | Share

Challenges and Opportunities of Measurements in Mobile

As the umbrella of the ‘digital’ ecosystem continues to spread to new platforms and media types, measurement must also adapt to meet the expanding needs of the marketplace. More money is shifting into mobile, so the need to accurately and independently evaluate both media and advertising is fundamental in maintaining trust and growth – just like... Leer más

Blog ago. 20, 2015 | Share

Vietnam Coming of Digital Age

While Vietnam is one of the less mentioned markets in Southeast Asia when it comes to digital, this 90+ million consumer market is coming of age. The telecommunications infrastructure that was laid down years ago ensures digital subscriber line services are accessible in smaller towns and cities up and down the 3,260-kilometre coastline. This means... Leer más