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Presentación may. 26, 2016 | Share

Digital Advertising Is Dirty. Can Technology Clean It Up?

Digital Advertising Is Dirty Can Technology Clean It Up

In this presentation, Martin Bromfield, VP Advertising EMEA at comScore reviews current challenges affecting media buyers in digital advertising today. Martin also shared a panel with Chris Le May from DataXu, Pete Robins, agenda21, Keith Moor, Santander and Victoria Eastwood, Financial Times. Leer más

Presentación may. 25, 2016 | Share

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

The Value of a Digital Ad

This presentation curates insights from comScore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measures that identify brand and sales impact. In successfully aligning these components, we will be better positioned to help brands determine true ROI, and... Leer más

Presentación may. 24, 2016 | Share

Tráfico No-Humano: Por qué es importante y por qué deberías tener cuidado

Non-Human Traffic: Why It Matters and Why You Should Care

El problema del fraude y el Trafico No-Humano tiene a la industria de la publicidad en línea tambaleándose y por una buena razón: si un anuncio no está llegando a una persona real, eso es un problema real. Descargue la presentación y conozca más de la importancia del tema. Leer más

Comunicado de prensa may. 24, 2016 | Share

comScore Receives ABC Accreditation for Content Verification

comScore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part of comScore validated Campaign Essentials™ (vCE®), which provides an unduplicated accounting of impressions... Leer más

Data Gem may. 24, 2016 | Share

comScore Q1 2016 Advertising Benchmarks

comScore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges. Leer más

Presentación may. 23, 2016 | Share

Mobile and E-commerce Landscape in Brazil

Mobile and Ecommerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the scenario of E-Commerce in Brazil. Leer más

Presentación may. 23, 2016 | Share

State of the U.S. Online Retail Economy in Q1 2016

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. Leer más

Comunicado de prensa may. 19, 2016 | Share

comScore and News UK Win IAB Europe Research Award for Research and Data Innovation

comScore, Inc. (NASDAQ: SCOR) announced that they have been selected as the winner of the 2016 IAB Europe Research Award for Research and Data Innovation on their recent study with News UK and Keller Fay. Leer más

Caso de estudio may. 18, 2016 | Share

The Impact of Advertising on Audience Behaviour: A News UK Case Study

The Impact of Advertising on Audience Behaviour A News UK Case Study

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising. Leer más

Blog may. 17, 2016 | Share

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending

comScore’s Q1 2016 State of Online Retail webinar is being held this Wednesday, May 18, and we wanted to share a sneak peek into one of the major themes of the presentation: the shift in spending from desktop to mobile. Particularly, how is this shift affecting certain product categories vs. others? Leer más