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Video jul. 2, 2015 | Share

Online travel hits $35B

Online Travel hits 31 Billion USD

Gian Fulgoni discusses the online travel space and how digital commerce performed in Q1 on CNBC Exclusive. Ver

Presentación jul. 1, 2015 | Share

Improve Your Total Campaign Delivery Validation with vCE 2.0

Improve Your Total Campaign Delivery Validation with vCE 2 0

Antoine Maringe and Hadidja Said Hassani introduce how and why it is critical to be able to measure that your ads are seen, by the right audience, in the right environment, free from non-human traffic and how comScore validated Campaign Essentials and the 2.0 version, answer to this issue. Leer más

Ranking de mercado jun. 30, 2015 | Share

Russia Top 20 April 2015

The total digital population in Russia stands at 79.5 million unique visitors accessing to online content from PC and Mobile (including smartphones and tablets). 69,5 million Russians watched an average of 170 videos. 67.1 million Russians accessed to online content of websites of the News / Information category from PC and Mobile. Leer más

Presentación jun. 25, 2015 | Share

Lecciones Aprendidas en Publicidad Digital

Lessons Learned in Digital Advertising

Si bien la publicidad ha evolucionado enormemente con la aparición de nuevas tecnologías digitales, la finalidad que tiene hoy en día sigue siendo la misma de siempre: generar sentimientos, emociones, percepciones y acciones que, en última instancia incrementen las ventas y construyan lealtad de marca. Es fundamental encontrar las maneras más eficientes... Leer más

Ranking de mercado jun. 25, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for April 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for April 2015 based... Leer más

Comunicado de prensa jun. 23, 2015 | Share

comScore Anuncia el Lanzamiento de validated Campaign Essentials™ 2.0 en México y Brasil para Mejorar las Soluciones que Cubran las Necesidades de Medición de Anuncios

Ciudad de México, México y Sao Paulo, Brasil, Junio 23, 2015 – comScore, Inc. (NASDAQ: SCOR), líder global en la medición del mundo digital, hoy anunció la mejora realizada a validated Campaign Essentials™ (vCE®) – ahora vCE 2.0 – para entregar insights sobre campañas publicitarias para clientes en México y Brasil con una mayor velocidad... Leer más

Ranking de mercado jun. 19, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for May 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 242.4 million unique... Leer más

Ranking de mercado jun. 19, 2015 | Share

comScore Releases May 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leer más

Blog jun. 19, 2015 | Share

comScore Named to Online Trust Alliance Honor Roll for Third Consecutive Year

comScore Named to Online Trust Alliance for Third Consecutive Year

We’re excited to share that comScore has once again earned a place on the Online Trust Alliance’s (OTA) annual Honor Roll. The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers... Leer más

Presentación jun. 19, 2015 | Share

The Verified Impression – Another “Tech Tax” or the Most Important Aspect of the Digital Mix?

The Verified Impression

In this presentation, Duncan Trigg, Vice President of Advertising Effectiveness, comScore, Inc., shared the importance of transparency of supply, and why comScore’s Industry Trust Initiative offers the framework for enabling trusted transactions of quality advertising between buyers and sellers, across both traditional and programmatic workflows. Leer más