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comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences
comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Leer más
Finnish Internet Users are Most Avid Consumers of Online News
News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013.The European online population seems to be addicted to news online, as we can see on the chart below. Across the 18 European markets measured by comScore, 338 million people visited a news or... Leer más
Most Read Online Newspapers in the World: Mail Online, New York Times and The Guardian
644 million people worldwide accessed online newspaper sites in October 2012, making up 42.6% of the total internet population. Mail Online was the most popular online newspaper, attracting more than 50 million unique visitors during the month. Leer más
Digital Analytix Business Study: Wegener
The Digital Analytix Office Link functionality gave Wegener the unrivaled ability to use applications that its editorial staff uses everyday to communicate data trends and performance to goal for its key performance indicators. Leer más
Tablets Reinvent Americans’ Relationship with Print
comScore, Inc. (NASDAQ: SCOR) today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms... Leer más
Digital Analytix Business Study - AP iCircular App
Digital Analytix powers improvements for AP’s iCircular, boosting engagement and adoption to grow advertising revenue for media companies. Leer más
European Engagement with News/Information Sites Ascends with Age
In Europe, a total of 317.7 million unique visitors accessed News/Information sites for an average of 59.1 minutes per visitor during January 2012. A demographic analysis of visitors consuming news/information sites revealed that largest audience by unique visitors was the 25-34 age group (75.8 million), but people above the age of 55 were the most... Leer más
In Europe, 10 Percent of Newspaper Visits Preceded by Facebook
In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. An analysis of the sites visited by Europeans prior to visiting the top 5 Newspaper sites shows at least 10 percent of visits are preceded by a visit to Facebook, second only to Google Sites. (This data includes both direct... Leer más
The Irish Times Leads Online Newspaper Category in Ireland
In Ireland, newspaper sites reached more than 75 percent of the total internet audience in August 2011. The online presence of The Irish Times was the leading site in the category attracting 666,000 unique visitors during the month. Independent.ie ranked second attracting 579,000 unique visitors followed by the largest British and US newspapers, such... Leer más
Traffic from Facebook to Top Newspaper Sites Nearly Doubles Since Last Year in Europe
In June 2011, Facebook accounted for at least 7.4 percent of traffic going to the top five Newspaper sites in Europe. The German publication Bild.de, which ranks as the third most popular newspaper site in Europe, saw the most incoming traffic from Facebook (14.0 percent). It also experienced the most growth over the previous year with an 11-percentage... Leer más