13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.
The Evolution of Digital Advertising
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Camera Content Drives Surge Among Mobile-First Social Networks in the U.S.
23 abr - Insight NYC
comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 abr - State of Digital Advertising Q1 2014
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 abr - Local Search Association Conference
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 may - Forum: Fiserv Client Conference
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences
comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Leer más
Por: Hélène Azevedo Etiquetas: Audience Measurement, Multi-Platform, Newspapers, Smartphone, TabletsIndia’s Daily Readership of Online News and Information Jumps 34 Percent in the Past Year
comScore, Inc. (NASDAQ: SCOR) today released a report highlighting online news readership in India based on data from its comScore MMX service. The report showed that there has been significant growth in daily readership of news and information content in the past year, with an increase of 34 percent to 9.4 million average daily visitors to... Leer más
Por: Amarpal Singh Etiquetas: Newspapers, Rankings
2013 Europe Future in Focus Webinar
In this webinar, Mike Shaw and Ayaan Mohamud gave a comprehensive overview of the key trends shaping the digital landscape in Europe. The presentation covered the 18 European markets measured by comScore and highlighted key trends in internet usage, digital advertising, mobile, online video and search from the 2013 Europe Digital Future in Focus report.... Leer más
Por: Ayaan Mohamud, Mike Shaw Etiquetas: Ad Impressions, Advertising, Banking, Connected Devices, e-Commerce, Mobile, Multi-Platform, Newspapers, Video, Retail, Búsqueda, Smartphone
An Evolutionary Digital World: Omnivores, Social video and Showrooming
The days of simple digital consumption are over. People continue to use PCs, but now over 10% of digital hits in Italy come from non-computer platforms, and that number has dramatically increased in the last year alone. The digital experience is scattered across a number of different devices and platforms, all of which demand high-quality, objective... Leer más
Etiquetas: Ad Impressions, Advertising, Connected Devices, e-Commerce, Mobile, Multi-Platform, Newspapers, Video, Retail, Búsqueda, Smartphone
2013 France Digital Future in Focus Webinar
In this webinar, Delphine Gatignol discussed key findings from our 2013 France Digital Future in Focus report. French consumers are more digitally-engaged than ever before and their usage of connected devices is re-defining the French media landscape. Leer más
Por: Delphine Gatignol, Hélène Azevedo Etiquetas: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, Video, Retail, Búsqueda, Smartphone, Social, Tablets, Twitter
2013 Brazil Digital Future in Focus
In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. Leer más
Por: Ana Laura Zain Etiquetas: Ad Impressions, Audience Measurement, e-Commerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, Video, , Rankings, Retail, Búsqueda, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTube
Digital Analytix Business Study: Wegener
The Digital Analytix Office Link functionality gave Wegener the unrivaled ability to use applications that its editorial staff uses everyday to communicate data trends and performance to goal for its key performance indicators. Leer más
Etiquetas: Media & Entertainment, Microsoft, Newspapers, Web Analytics
2012 Belgium Digital Future in Focus
comScore presents the 2012 Belgium Digital Future in Focus, a report summarizing the prevailing trends in web usage, demographics, social media and search that are defining the digital landscape in Belgium. Leer más
Etiquetas: Facebook, Newspapers, Retail, Búsqueda, Shopping, Social, Web TrafficTablets Reinvent Americans’ Relationship with Print
comScore, Inc. (NASDAQ: SCOR) today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms... Leer más
Por: Carmela Aquino Etiquetas: Newspapers, Tablets
Digital Analytix Business Study - AP iCircular App
Digital Analytix powers improvements for AP’s iCircular, boosting engagement and adoption to grow advertising revenue for media companies. Leer más
Etiquetas: Advertising, Apps, Mobile, Newspapers, Shopping, Web Analytics