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Communiqués de presse juin. 7, 2016 | Share

Weborama Integrates comScore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile.... En savoir plus

Communiqués de presse avr. 20, 2016 | Share

comScore et Facebook s’associent pour apporter aux clients du réseau social des données sur la visibilité publicitaire

comScore (NASDAQ: SCOR) annonce aujourd’hui la conclusion d’un partenariat avec Facebook pour mesurer sa visibilité publicitaire directement dans le module Ad Validation de validated Campaign Essentials™ (vCE®). Le partenariat à échelle mondiale comprend des indicateurs de visibilité pour les campagnes display et vidéo diffusées sur Facebook,... En savoir plus

Data Gem fév. 16, 2016 | Share

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

The so called “unicorns”—private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. En savoir plus

Data Gem juin. 12, 2014 | Share

Spain vs. The Netherlands: The Digital Football Match

Spain vs. The Netherlands: The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age. En savoir plus

Data Gem mars. 25, 2014 | Share

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

66 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared... En savoir plus

Data Gem mai. 22, 2013 | Share

Will Tumblr Bring a Younger Audience to Yahoo! Sites?

Will Tumblr Bring a Younger Audience to Yahoo! Sites?

With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting rationales has to do with demographics. Specifically, the notion that Tumblr’s audience skews notably younger than that of Yahoo’s, which given its 700+ million... En savoir plus

Data Gem mars. 25, 2013 | Share

Infographic: Leading Online Video Properties Worldwide

Leading Online Video Properties Worldwide

The French economic newspaper Les Echos recently published an infographic using comScore data showing the main online video properties worldwide in January 2013. In 12th place is the French online video site Dailymotion, which attracted 116.12 million online viewers worldwide during the month. En savoir plus

Data Gem juin. 27, 2012 | Share

Spanish Most Engaged with Sports Sites in Europe

Top European Markets for Sport Site

In May 2012, 189.3 million European internet users visited Sports websites and spent an average of 52.2 minutes on sites such as Yahoo! Sports, BBC Sport, or Marca.com. Spain ranked as the country with the highest engagement per visitor with 13.5 million Spanish users spending an average of 98.2 minutes on Sports sites during the month. People in... En savoir plus

Data Gem fév. 1, 2011 | Share

Al Jazeera Percent of Page Views by Region in 2010

Al Jazeera Percent of Page Views by Region in 2010

Middle Eastern news network Al Jazeera credited 63.5 percent of its total page views in 2010 to the Middle East - Africa region. North America held the 2nd place majority with 16.7 percent of pages viewed in 2010. En savoir plus