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Vidéo oct. 16, 2012 | Share

Social in a Digital Minute

Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable. View

Livre blanc août. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. En savoir plus

Vidéo juil. 20, 2012 | Share

Linda Abraham on CBNC, providing key statistics on Kayak's IPO

Linda Abraham

Linda Abraham provides a look at some of the key statistics on Kayak's IPO and how it stacks up to its online travel competitors. View

Présentation avr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. En savoir plus

Livre blanc mars. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... En savoir plus

Vidéo mars. 24, 2012 | Share

Linda Abraham about global digital trends

Linda Abraham, comScore CMO and EVP of Global Product Development, in conversation with Matthew Bishop about global digital trends. View

Vidéo jan. 29, 2012 | Share

comScore's CMO and EVP Linda Abraham talks about brand's presence on social media

comScore's CMO and EVP Linda Abraham talks about brand's presence on social media, and how comScore has developed new ways to determine where fans are coming from. View

Blog août. 3, 2011 | Share

AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition of AdXpose, combined with comScore’s existing Campaign Essentials product, will enable the... En savoir plus

Blog nov. 10, 2010 | Share

The Optimization of Digital Creative

The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertising landscape. But they would also be dismayed to see that, with digital's emergence, we have in some ways lost our roots as an industry founded on truly... En savoir plus

Blog août. 2, 2010 | Share

The Time is Now for Women to Stand Up and Start Up

I can vividly remember my first day at my new employer, Procter and Gamble, back in the 1980’s. I walked into Cincinnati headquarters and entered the elevator. On the ride up, I clearly recall four men in suits discussing details of a commercial they were producing for the brand to which they were all assigned - Always Sanitary Napkins. I stood in... En savoir plus