comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. En savoir plusPar: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, e-Commerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Vidéo, Retail, Smartphone, Social, Tablets, YouTube
Canada's online landscape experienced a shift in the placement of display ad impressions in 2010. More display ads were delivered on Social Networking sites (+15.6 billion) and Photo Sharing sites (+11.1 billion) in Q4 2010, while E-mail and Business/Finance sites saw declines. En savoir plusPar: Kate Dreyer Tags: Email, Finance, Social, Sports
2010 was a year of recovery, innovation and progress. For publishers, advertisers and agencies alike, the Canadian digital media industry was a rewarding place to be in 2010. With today’s release of the 2010 Canada Digital Year in Review, comScore provides a comprehensive summary of Canadian digital media usage, trends and user demographics across... En savoir plusPar: Mike Wall Tags: Audience Measurement, Demographics, Email, Finance, Social, Sports
Email, Instant Messengers, Portals and Social Networking sites show that there are slight differences between age groups. The younger generation aged 15-34 are increasingly shifting their online activity to social networking (+32 percent) whereas the older population, above the age of 35, are experimenting with social networking but also embracing the... En savoir plusPar: Hélène Azevedo Tags: Email, Social
Today comScore published the 2010 Europe Digital Year in Review, our annual whitepaper featuring the top digital trends of 2010. Here is one of its many highlights.Instant Messengers were once one of the most popular pastimes online but times have changed with consumers spending 39 percent less time using IM. In their place, Social Networking sites... En savoir plusPar: Hélène Azevedo Tags: Email, Social
comScore just released our annual U.S. Digital Year in Review report, which does a deep dive on key digital media trends of the year. 2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising... En savoir plusTags: Advertising, Coupon Sites, e-Commerce, Email, Facebook, Groupon, Mobile, Rechercher, Smartphone, Social, Technology
Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping 10 percent. Within the region, markets showed varying levels of engagement trends. The largest... En savoir plusPar: Joe Nguyen Tags: Email, Social
comScore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 versus November 2009. En savoir plusPar: Amarpal Singh Tags: Email
A recent comScore press release examined shifts in U.S. consumers' email behaviors. The study found that while web-based email has declined significantly in the past year, mobile email usage has surged. En savoir plusPar: Kate Dreyer Tags: Email, Mobile
U.S. webmail visitors show different skews by age, with Gmail skewing the youngest (25-34) and AOL Email skewing the oldest (65+). Webmail usage overall has been softening with the emergence of alternative communication channels, such as texting and social media. En savoir plusPar: Kate Dreyer Tags: Demographics, Email