Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 fév - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 avr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 avr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 avr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 mai - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Présentation mai. 17, 2013 | Share comScore presents Spanish Digital Market at OMExpo

Spain Digital Future in Focus - OMExpo 2013

2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. En savoir plus

Par: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, e-Commerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Vidéo, Retail, Smartphone, Social, Tablets, YouTube

Datagem mars. 9, 2011 | Share

Total Display Ad Impressions by Category in Canada

Canada's online landscape experienced a shift in the placement of display ad impressions in 2010. More display ads were delivered on Social Networking sites (+15.6 billion) and Photo Sharing sites (+11.1 billion) in Q4 2010, while E-mail and Business/Finance sites saw declines. En savoir plus

Par: Kate Dreyer Tags: Email, Finance, Social, Sports

Blog mars. 8, 2011 | Share

Digital Media in Canada: Looking Back at 2010 and Forward to 2011

2010 was a year of recovery, innovation and progress. For publishers, advertisers and agencies alike, the Canadian digital media industry was a rewarding place to be in 2010. With today’s release of the 2010 Canada Digital Year in Review, comScore provides a comprehensive summary of Canadian digital media usage, trends and user demographics across... En savoir plus

Par: Mike Wall Tags: Audience Measurement, Demographics, Email, Finance, Social, Sports

Datagem fév. 28, 2011 | Share

E-mail still Popular Among the Older Generation in Europe

Email, Instant Messengers, Portals and Social Networking sites show that there are slight differences between age groups. The younger generation aged 15-34 are increasingly shifting their online activity to social networking (+32 percent) whereas the older population, above the age of 35, are experimenting with social networking but also embracing the... En savoir plus

Par: Hélène Azevedo Tags: Email, Social

Datagem fév. 23, 2011 | Share

2010 Europe Digital Year in Review

Today comScore published the 2010 Europe Digital Year in Review, our annual whitepaper featuring the top digital trends of 2010. Here is one of its many highlights.Instant Messengers were once one of the most popular pastimes online but times have changed with consumers spending 39 percent less time using IM. In their place, Social Networking sites... En savoir plus

Par: Hélène Azevedo Tags: Email, Social

Blog fév. 9, 2011 | Share

The Top 10 Digital Media Trends of 2010

comScore just released our annual U.S. Digital Year in Review report, which does a deep dive on key digital media trends of the year. 2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising... En savoir plus

Tags: Advertising, Coupon Sites, e-Commerce, Email, Facebook, Groupon, Mobile, Rechercher, Smartphone, Social, Technology

Blog jan. 27, 2011 | Share

Is the Era of Webmail Over?

Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping 10 percent. Within the region, markets showed varying levels of engagement trends. The largest... En savoir plus

Par: Joe Nguyen Tags: Email, Social

Datagem jan. 27, 2011 | Share

Email Behavior Shifts in Asia Pacific

comScore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 versus November 2009. En savoir plus

Par: Amarpal Singh Tags: Email

Datagem jan. 20, 2011 | Share

U.S. Mobile Email Usage on a Steady Climb

A recent comScore press release examined shifts in U.S. consumers' email behaviors. The study found that while web-based email has declined significantly in the past year, mobile email usage has surged. En savoir plus

Par: Kate Dreyer Tags: Email, Mobile

Datagem oct. 27, 2010 | Share

Age Demographics of U.S. Webmail Visitors

U.S. webmail visitors show different skews by age, with Gmail skewing the youngest (25-34) and AOL Email skewing the oldest (65+). Webmail usage overall has been softening with the emergence of alternative communication channels, such as texting and social media. En savoir plus

Par: Kate Dreyer Tags: Demographics, Email

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