Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 fév - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 avr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 avr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 avr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 mai - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Communiqués de presse déc. 14, 2011 | Share

YouTube Accounts for At Least 34 Percent of All Videos Amongst Leading European Markets

comScore, Inc. (NASDAQ: SCOR) today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly... En savoir plus

Par: Berit Block Tags: Vidéo, VKontakte

Communiqués de presse juin. 30, 2011 | Share

comScore Launches Online Video Measurement Service in Russia

comScore, Inc. (NASDAQ: SCOR) today announced the launch of Video Metrix in Russia. The online video measurement service, Video Metrix, which was the first to market in the U.S. more than four years ago, has since been launched in numerous markets around the world including the United Kingdom, France, Germany, Italy, Spain and Turkey. The tool has... En savoir plus

Par: Berit Block Tags: Audience Measurement, Internet Use, Vidéo, VKontakte

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