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Blog août. 12, 2015 | Share

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage... En savoir plus

Market Ranking août. 7, 2015 | Share

comScore Reports June 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform with... En savoir plus

Blog juil. 29, 2015 | Share

Are Smartphones the Swiss Army Knife of the Millennial Generation?

Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media consumption now takes place specifically on apps. Mobile, and the smartphone in particular, has already revolutionized the news, video, social media and... En savoir plus

Présentation juil. 16, 2015 | Share

Solving for X: The Power of Combined TV and Digital

Solving for X: The Power of Combined TV and Digital

Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. En savoir plus

Présentation juil. 16, 2015 | Share

Hulu Total Audience Measurement Across Platforms

Hulu Total Audience Measurement Across Platforms

Manish Bhatia, CRO at comScore, and Peter Naylor, SVP, Advertising Sales at Hulu presented a study that accurately measures audiences for Hulu across the multiple devices. En savoir plus

Présentation juil. 16, 2015 | Share

Measuring Multichannel Marketing

Measuring Multichannel Marketing

David Shiffman, SVP, comScore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. En savoir plus

Livre blanc juil. 14, 2015 | Share

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform audience’s behaviors, while advertisers must understand these shifts in media consumption... En savoir plus

Communiqués de presse juil. 14, 2015 | Share

comScore’s Global Mobile Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, recently published The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond. The report, available to the public as a complimentary download, shares insights into how much global and mobile audiences contribute to a publisher’s... En savoir plus

Market Ranking juil. 2, 2015 | Share

comScore Reports May 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with... En savoir plus

Blog juin. 12, 2015 | Share

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Most Popular Reasons for Not Using Mobile Banking Service

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either a mobile phone or tablet) does not use their mobile device for banking activities. En savoir plus