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Blog août. 12, 2015 | Share

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage... En savoir plus

Présentation juil. 16, 2015 | Share

Solving for X: The Power of Combined TV and Digital

Solving for X: The Power of Combined TV and Digital

Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. En savoir plus

Présentation juil. 16, 2015 | Share

Hulu Total Audience Measurement Across Platforms

Hulu Total Audience Measurement Across Platforms

Manish Bhatia, CRO at comScore, and Peter Naylor, SVP, Advertising Sales at Hulu presented a study that accurately measures audiences for Hulu across the multiple devices. En savoir plus

Présentation juil. 16, 2015 | Share

Measuring Multichannel Marketing

Measuring Multichannel Marketing

David Shiffman, SVP, comScore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. En savoir plus

Livre blanc juil. 14, 2015 | Share

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform audience’s behaviors, while advertisers must understand these shifts in media consumption... En savoir plus

Communiqués de presse juil. 14, 2015 | Share

comScore’s Global Mobile Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, recently published The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond. The report, available to the public as a complimentary download, shares insights into how much global and mobile audiences contribute to a publisher’s... En savoir plus

Livre blanc juin. 11, 2015 | Share

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods. En savoir plus

Blog juin. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... En savoir plus

Communiqués de presse juin. 3, 2015 | Share

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. En savoir plus

Blog juin. 3, 2015 | Share

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the Strengths and Advantages of Mobile Advertising

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the Strengths and Advantages of Mobile Advertising

Over the past year, we have been working with select clients to deliver mobile audience delivery data – including reach, frequency and GRPs – as part of a charter study. In partnership with our charter clients, we’re excited to share an aggregated view of some of the findings. En savoir plus