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Government États-Unis
Blog nov. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. En savoir plus

Data Gem mai. 2, 2012 | Share

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

Share of Ad Impressions for Top 3 Publishers

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing the combined effort of the four leading Republican campaigns. An analysis of the top 3 web publishers... En savoir plus

Communiqués de presse avr. 16, 2012 | Share

comScore and i360 Team Up to Provide Digital Marketing Insights for Political Campaigns and Advocacy Groups

comScore, Inc. (NASDAQ: SCOR) today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior of the U.S. voting public through Segment Metrix 2.0™, comScore’s next-generation audience-segmentation tool. As one of the third-party... En savoir plus

Data Gem sept. 19, 2011 | Share

Top U.S. Federal Government Properties Show Decline Over Previous Year

Top 10 Government Properties US

In July 2011, 87.6 million Americans visited government properties, showing a reach of 40.7 percent for the Government sector online. The National Institutes of Health (NIH.gov) ranked first, drawing 9.6 million unique visitors, followed by the Department of Education (ED.gov) and the Department of Commerce (including sites such as Weather.gov and the... En savoir plus

Data Gem mars. 28, 2011 | Share

Political Party Affiliation Varies Among U.S. News Sites

Political Party Affiliation Varies Among U.S. News Sites

The websites of certain top news brands reveal skews in content consumption by party affiliation. A majority of pages at FoxNews.com are read by Republicans, Democrats account for the preponderance of page views at MSNBC.com, and CNN attracts the most attention from Independents and those not affiliated with a particular political party. En savoir plus

Blog nov. 17, 2010 | Share

What Role Should the Government Play in Our (Searching) Lives?

Last Tuesday was Election Day (I voted, I promise!) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal government. All of the recent coverage got me thinking about how, even though many Americans would like to see government play a more limited role, it has always served an important function... En savoir plus

Blog août. 4, 2009 | Share

Government 2.0: Digital Measurement = Better Management

Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered to be one of the founders of marketing science with his work in the area of promotional spending... En savoir plus

Communiqués de presse nov. 15, 2004 | Share

25 Million Americans Visited Politics Sites in the Final Month of the Presidential Race

RESTON, Va., Nov. 15, 2004 – comScore MMX today released its monthly analysis of online consumer behavior, reporting that more than 25 million Americans – roughly one out of every six Internet users – visited the Politics category in October 2004. With each of the candidates’ Web sites earning the number one spot in three of the last... En savoir plus

Communiqués de presse nov. 2, 2004 | Share

Media Alert: Traffic to Campaign Sites Skyrockets on Election Eve

RESTON, Va., Nov. 2, 2004 – comScore Networks today released an overnight analysis of Web visitation related to today’s election. The analysis found that both Senator Kerry and President Bush’s campaign web sites saw dramatic traffic increases yesterday (Monday, November 1). En savoir plus

Communiqués de presse oct. 25, 2004 | Share

New Poll Shows Women’s Vote Critical in Final Days

RESTON, Va., Oct. 25, 2004 – A poll conducted by comScore Networks, Inc. has determined that President George W. Bush holds a narrow 1.7% lead among women voters nationwide. Yet Senator John Kerry holds a slim lead in two of three key battleground states. Kerry leads among women voters in Florida (50.0% to 45.5%) and Pennsylvania (50.0% to 44.0%),... En savoir plus