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Blog Jun. 11, 2015 | Share

How the “Buy Button” Can Help Fill the M-Commerce Gap

Share of Online Retail Browsing vs. Spending by Platform

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. comScore’s recently released Q1 2015 data shows that while 59 percent of digital shopping time occurred on mobile devices, smartphones and tablets only drove 15 percent of total e-commerce spending – a phenomenon we call the “M-Commerce... Lesen Sie mehr

Whitepaper Jun. 11, 2015 | Share

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods. Lesen Sie mehr

Präsentation Mai. 27, 2015 | Share

State of the U.S. Online Retail Economy in Q1 2015

State of the U.S. Online Retail Economy in Q1 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward. Lesen Sie mehr

Blog Mai. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Lesen Sie mehr

Blog Mai. 8, 2015 | Share

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Teens Age 13-17 Apple iPhone User (000) Trend

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy clip across all demographic segments, with certain demographics such as teens and older age groups... Lesen Sie mehr

Blog Mär. 31, 2015 | Share

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Y/Y Unique Visitor Growth of Selected Fast Rising Mobile Apps

Last week comScore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues to be a prevailing theme in digital it is the increasing influence of mobile, and more specifically of mobile apps. Last year, in fact, mobile apps came... Lesen Sie mehr

Whitepaper Mär. 26, 2015 | Share

2015 U.S. Digital Future in Focus

2015 US Digital Future in Focus

The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors.... Lesen Sie mehr

Blog Feb. 3, 2015 | Share

What Potential Does Pinterest Have as an Advertising Platform?

Pinterest Promoted Pins

Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social media upstarts like Instagram, Snapchat and Vine. And while Pinterest may not grab the same headlines it used to, the platform has quietly and steadily... Lesen Sie mehr

Blog Dez. 8, 2014 | Share

How Mobile is Transforming Holiday Shopping

Thanksgiving Dilemma

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving macroeconomic indicators. As a result of the NRF report, some analysts have suggested that many... Lesen Sie mehr

Präsentation Nov. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q3 2014

State of the U.S. Online Retail Economy in Q3 2014

Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. Lesen Sie mehr