Präsentation Okt. 21, 2016 | Share

Mobile, apps and the modern purchase funnel

During the presentation, Sergey Onishchenko, director of sales in Russia and the CIS, speaks about the dramatic impact of mobile, and in particular mobile apps, on the digital retail landscape. Lesen Sie mehr

Pressemitteilung Okt. 20, 2016 | Share

comScore Announces Launch of MMX™ Multi-Platform in Vietnam to Measure Unduplicated Audiences Across Desktop Computers, Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced the launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population. The new service builds on comScore’s rich audience measurement solutions,... Lesen Sie mehr

Blog Okt. 20, 2016 | Share

comScore Travel Solutions

Mehr als die Hälfte der deutschen Internetbevölkerung besucht Reise Webseiten, die Frage die sich nun stellt ist welche dieser Online-Reiseportale die optimalsten Besucherzahlen erreicht. Lesen Sie mehr

Data Gem Okt. 20, 2016 | Share

Surfen im August? Einblicke in das Mobile Browsing Verhalten deutscher Urlauber

Es ist kein Geheimnis, dass Reiseseiten einem intensiven Wettbewerb ausgesetzt sind. Im Juni 2016 hat über die Hälfte der deutschen Internetbevölkerung (54%) Online-Reiseportale besucht. Dies liegt 7 Prozent über dem Europäischen und 19 Prozent über dem weltweiten Durchschnitt. Lesen Sie mehr

Präsentation Okt. 19, 2016 | Share

Getting Your Head Around Ad Fraud, Ad Blocking and Viewability

Getting Your Head Around Ad Fraud Ad Blocking and Viewability

Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing these issues in their own way. What is the Australian market thinking about this? Are Australian marketers, agencies and publishers concerned, and what is being done? Joe Nguyen, comScore Senior... Lesen Sie mehr

Präsentation Okt. 19, 2016 | Share

Indonesia’s Digital & Mobile Audience Measurement Gameplan

MMA Forum Indonesia 2016

With the appointment of comScore by the Indonesian Digital Measurement Consortium (IDMC) as the approved online audience measurement partner for Indonesia, mobile measurement will be an important part of upcoming development. Joe Nguyen, comScore Senior Vice President, Asia Pacific, provided an overall view of how mobile fits within the larger digital... Lesen Sie mehr

Pressemitteilung Okt. 19, 2016 | Share

9 out 10 people connected to internet in Latin America have a Smartphone

comScore, Inc. and IMS Internet Media Services (IMS) today released the second edition of IMS Mobile in LatAm, a joint report on trends in digital consumption and mobile apps usage in six countries in the region (Brazil, Mexico, Argentina, Colombia, Peru and Chile). Lesen Sie mehr

Blog Okt. 19, 2016 | Share

comScore Banking Solutions

comScore Banking Solutions can help steer your online strategy in the right direction. comScore uses the best of its technology and syndicated solutions to provide curated insights of the online banking market. Lesen Sie mehr

Data Gem Okt. 19, 2016 | Share

Money in your pocket: 29% of French users bank via mobile

Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from handheld devices. Lesen Sie mehr

Präsentation Okt. 14, 2016 | Share

The Digital Audience in Italy

During this presentation, Stuart Wilkinson, Head of Industry Relations for comScore EMEA and Fabrizio Angelini, CEO Sensemakers, reviewed the current state of Italian’s multi-platform landscape and the recent product enhancements with the introduction of Mobile consumer panel data. Lesen Sie mehr