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Präsentation Mär. 30, 2015 | Share

What's New in Digital Branded Content

What's New in Digital Branded Content

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumption habits, why and what they share, and how brands can better measure the impact of branded content. Lesen Sie mehr

Whitepaper Mär. 27, 2015 | Share

2015 Canada Digital Future in Focus

2015 Canada Digital Future in Focus

This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. Lesen Sie mehr

Präsentation Mär. 27, 2015 | Share

Unlocking Programmatic’s Potential

Unlocking Programmatic's Potential

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Madrid, highlights comScore’s solution for trusted programmatic transactions of quality advertising. Lesen Sie mehr

Data Gem Mär. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... Lesen Sie mehr

Pressemitteilung Mär. 26, 2015 | Share

comScore’s Latest Whitepaper 2015 U.S. Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2015 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Lesen Sie mehr

Whitepaper Mär. 26, 2015 | Share

2015 U.S. Digital Future in Focus

2015 US Digital Future in Focus

The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors.... Lesen Sie mehr

Präsentation Mär. 26, 2015 | Share

Unlocking Programmatic’s Potential

Unlocking Programmatic's Potential

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Paris, highlights comScore’s solution for trusted programmatic transactions of quality advertising. Lesen Sie mehr

Market Ranking Mär. 25, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for January 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for January 2015 based... Lesen Sie mehr

Whitepaper Mär. 24, 2015 | Share

Visa Checkout: The Right Choice for Online Retailers

Visa Checkout The Right Choice for Online Retailers

Visa Checkout worked with comScore to discover what consumers want when it comes to their online checkout experience. Lesen Sie mehr

Blog Mär. 20, 2015 | Share

The Dress: A Case Study of Flash Crowds and Invalid Traffic

On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy about the perceived colors in the picture drew sudden and intense interest. It was just before nightfall in the U.S. Fifteen hours after the initial post,... Lesen Sie mehr