Insights


Suchen

Blog Mär. 5, 2015 | Share

From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measurement

Earlier this week comScore launched Mobile Metrix in the United Kingdom, which applies comScore’s unified approach to mobile measurement through the combination of mobile panels and census-based tagging. Lesen Sie mehr

Market Ranking Mär. 4, 2015 | Share

comScore Reports January 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with... Lesen Sie mehr

Präsentation Mär. 4, 2015 | Share

Viewability: Lessons Learned and Opportunities for Ireland

Viewability Lessons Learned and Opportunities for Ireland

This presentation provides an overview of lessons learned in digital advertising, comScore’s approach to viewability measurement and key opportunities for the Irish market. Lesen Sie mehr

Whitepaper Mär. 4, 2015 | Share

France Digital Market Overview, Q1 2015

France Digital Market Overview Q1 2015

This French specific report provides a quarterly overview and analysis of the digital audience in France. It utilises data from the comScore MMX™ Multi-Platform and Video Metrix solutions. Lesen Sie mehr

Pressemitteilung Mär. 3, 2015 | Share

Global Study Reveals Online Shoppers Want More Flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale. Lesen Sie mehr

Pressemitteilung Mär. 3, 2015 | Share

Study Reveals European Online Shoppers Demand Flexibility

UPS (NYSE: UPS), a global leader in logistics and transportation services, and comScore, Inc. (NASDAQ: SCOR) today released the second UPS Pulse of the Online Shopper™ Europe study, analyzing what drives an online shopper’s full path to purchase. Results show the advent of the ‘flex shopper’ – an online buyer who easily switches channels... Lesen Sie mehr

Data Gem Mär. 3, 2015 | Share

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video Viewing

TV and Video everywhere

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers to accurately plan multi-platform campaigns, the ecosystem must transact on consistent and trusted... Lesen Sie mehr

Pressemitteilung Mär. 3, 2015 | Share

Study Reveals Asian Shoppers Demand Flexibility

Creating personalized e-commerce experiences and providing alternate delivery locations are helping retailers boost customer satisfaction. According to the UPS Pulse of the Online Shopper™ study, online shoppers in Asia continue to be the least satisfied with their online and in-store shopping experiences. Lesen Sie mehr

Präsentation Mär. 2, 2015 | Share

Delivering brand advertising effectiveness with digital

Delivering brand advertising effectiveness with digital

The 11th of February, Stuart Wilkinson, Head of Industry Relations at comScore, participated to IAB Europe webinar on ‘Delivering brand advertising effectiveness with digital’ where he addressed most frequent issues on viewability measurement. Lesen Sie mehr

Market Ranking Feb. 26, 2015 | Share

Russia Top 20 December 2014

Russia Top 20 December 2014 Lesen Sie mehr