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Market Ranking Mai. 22, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for April 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for April 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.1 million unique... Lesen Sie mehr

Market Ranking Mai. 22, 2015 | Share

comScore Releases April 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 191 million Americans watched online content videos via desktop computer in April 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and Disney/Maker... Lesen Sie mehr

Video Mai. 22, 2015 | Share

The frontrunners in e-commerce

Digital Commerce - Gian Fulgoni on CNBC

Gian Fulgoni on CNBC Exclusive discussing digital commerce in Q1 . View

Blog Mai. 22, 2015 | Share

2015 Latin America Digital Future in Focus

2015 Latin America Digital Future in Focus

The 2015 Digital Future in Focus Report shares key findings of online behavior and Latin American trends from recent months in the digital world. Lesen Sie mehr

Präsentation Mai. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. Lesen Sie mehr

Blog Mai. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Lesen Sie mehr

Präsentation Mai. 20, 2015 | Share

Using Verification to bring out the Quality in Programmatic

Using Verification to bring out the Quality in Programmatic

comScore's VP of Advertising Effectiveness, Duncan Trigg, recently spoke about how to bring trust to programmatic at the annual AOP Programmatic forum. Crucial topics like viewability, non-human traffic, brand safety and ad fraud were addressed. Lesen Sie mehr

Market Ranking Mai. 20, 2015 | Share

Russia Top 20 March 2015

The total digital population in Russia stands at 79.2 million unique visitors accessing to online content from PC and Mobile (including smartphones and tablets). 70.7 million Russians watched an average of 201 videos. Lesen Sie mehr

Präsentation Mai. 18, 2015 | Share

2015 Brazil Digital Future in Focus

2015 Brazil Digital Future in Focus

More than ever, the behavior of Brazilian Internet users is being modified not only in terms of content consumption, but also in the way they access the Internet, becoming multi-platform consumers. New devices are helping to build a new digital era, which is creating new directions and opportunities for advertisers and media sellers. Lesen Sie mehr

Blog Mai. 18, 2015 | Share

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the Canadian Norms?

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the Canadian Norms?

To help guide the industry to better understand campaign delivery on the whole, comScore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its comScore validate Campaign Essentials (vCE) service. Industry benchmarks can be used to help set delivery expectations and provide a powerful indicator... Lesen Sie mehr