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Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-pla...

Titans of Bollywood News: India’s masala market

India loves its entertainment and loves to stay up to date with all the happenings of the tinsel town. Social media is constantly flooded with news updates from publishers, getting massive audience en...