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Cookie Deletion アメリカ合衆国
ブログ 7月. 2, 2012 | Share

When the Cookie Crumbles

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For brands around the globe, the Internet has also emerged as a significant advertising channel. Consider... さらに表示する

ブログ 6月. 8, 2009 | Share

Thoughts on the Media Metrix 360 Announcement at the Conversational Media Summit

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360. さらに表示する

ブログ 2月. 21, 2008 | Share

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics that are needed for online media planning and analysis. In the world of online media, I never... さらに表示する

ブログ 10月. 23, 2007 | Share

The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided by publishers’ web server logs and the independently measured unique visitor counts... さらに表示する

ブログ 6月. 6, 2007 | Share

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement. Please visit <a href="http://www.comscore.com/request/cookie_deletion.asp">www.comscore.com/request/cookie_deletion.asp</a>... さらに表示する

ブログ 5月. 30, 2007 | Share

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”? さらに表示する

ブログ 4月. 26, 2007 | Share

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... さらに表示する

ブログ 4月. 23, 2007 | Share

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

Hello, I’m Magid Abraham, and I’m the co-founder, president and CEO of comScore. Here on comScore Voices, I hope to share insight on the latest trends and advances in digital media measurement. さらに表示する

ブログ 4月. 17, 2007 | Share

Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency (R/F) of an online ad campaign. We based the study on the comScore U.S. database of 400,000 computers.... さらに表示する