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ブログ 9月. 10, 2014 | Share

Digital Analytix® Rated Strong Performer by TrustRadius

Digital Analytix Rated Strong Performer by TrustRadius

comScore was excited to announce last week that our digital media solutions platform, Digital Analytix was rated as a ‘Strong Performer’ in the TrustRadius Digital Analytics TrustMap™ for Enterprises in their first ever Buyer’s Guide to Digital Analytics Software. The report revealed that Digital Analytix received a higher ‘average rating... さらに表示する

プレゼンテーション 2月. 27, 2014 | Share

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. さらに表示する

ブログ 7月. 15, 2013 | Share

comScore Online Ad Delivery Findings Featured in the Journal of Advertising Research

To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Advertising, featuring an in-depth research study from comScore. The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me,... さらに表示する

ブログ 1月. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... さらに表示する

ブログ 7月. 2, 2012 | Share

When the Cookie Crumbles

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For brands around the globe, the Internet has also emerged as a significant advertising channel. Consider... さらに表示する

ブログ 3月. 15, 2011 | Share

Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines for Counting Audience Size

Yesterday I wrote about comScore’s exciting global launch of Digital Analytix, our next generation web analytics platform that aims to overcome many of the most chronic and acute pain points of web analytics professionals today. Digital Analytix delivers on the promises of greater flexibility, integration, ease of implementation and the groundbreaking... さらに表示する

ブログ 6月. 8, 2009 | Share

Thoughts on the Media Metrix 360 Announcement at the Conversational Media Summit

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360. さらに表示する

ブログ 2月. 21, 2008 | Share

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics that are needed for online media planning and analysis. In the world of online media, I never... さらに表示する

ブログ 10月. 23, 2007 | Share

The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided by publishers’ web server logs and the independently measured unique visitor counts... さらに表示する

ブログ 6月. 6, 2007 | Share

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement. Please visit <a href="http://www.comscore.com/request/cookie_deletion.asp">www.comscore.com/request/cookie_deletion.asp</a>... さらに表示する