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ブログ 4月. 22, 2016 | Share

comScore and Our Continued MRC Accreditation Momentum

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. This was a significant development for both comScore and the digital ecosystem at large; Media Metrix is the first and only digital content ratings service... さらに表示する

プレスリリース 4月. 19, 2016 | Share

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview さらに表示する

ビデオ 3月. 31, 2016 | Share

Mobile video is driving force in this election

Mobile video is driving force in this election.

Discussing the technological impact on the 2016 election including mobile video and social media with Gian Fulgoni. 表示

プレスリリース 3月. 25, 2016 | Share

comScore and Opera Mediaworks Receive Advertising Research Foundation’s David Ogilvy Award

comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category for joint research entitled, “The Impact of Native Mobile Video Ads on Key Brand Metrics.”... さらに表示する

ランキング 3月. 21, 2016 | Share

comScore Releases February 2016 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in February 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and BroadbandTV topped the list of YouTube partner channels. さらに表示する

プレゼンテーション 3月. 11, 2016 | Share

Media Measurement: Today and Beyond

Media Measurement Today and Beyond

In this session, Aaron Fetters, SVP comScore Marketing Solutions, will specifically explore how online video can best be integrated with traditional television across all devices and how measurement needs to evolve to meet the needs of advertisers. さらに表示する

ランキング 2月. 24, 2016 | Share

comScore Releases January 2016 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in January 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and VEVO topped the list of YouTube partner channels. さらに表示する

ランキング 1月. 21, 2016 | Share

comScore Releases December 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4... さらに表示する

ランキング 12月. 23, 2015 | Share

comScore Releases November 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 197.5 million Americans watched online content videos via desktop computer in November 2015. Google Sites ranked as the top video content property, LiveRail was the top video ad property, and VEVO... さらに表示する

ブログ 12月. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... さらに表示する