プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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ホワイトペーパー 4月. 22, 2014 | Share UK Digital Market Overview March 2014

UK Digital Market Overview March 2014

Your monthly snapshot of UK digital audience trends. The audience increases we saw in December continued in January as consumers may have sought to take advantage of post Christmas sales. The Total Digital Population grew 1.3%, driven by PC access +0.3%, video consumption +0.8% with mobile usage remaining static さらに表示する

By: Hélène Azevedo タグ: Demographics, Mobile, Multi-Platform, Rankings, ビデオ

ホワイトペーパー 4月. 22, 2014 | Share Dutch Digital Market Overview March 2014

Dutch Digital Market Overview March 2014

Your monthly snapshot of digital audience trends. In March 2014, 13.3 million internet users went online via a laptop or desktop computer, while 11.1 million users also watched videos online. さらに表示する

By: Hélène Azevedo タグ: Audience Measurement, Engagement, Rankings, ビデオ

プレスリリース 4月. 18, 2014 | Share

comScore Releases March 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing that 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion. さらに表示する

By: Adam Lella タグ: Ad Impressions, Engagement, Rankings, ビデオ, YouTube

プレスリリース 4月. 8, 2014 | Share

comScore Releases February 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 billion. さらに表示する

By: Adam Lella タグ: Ad Impressions, Engagement, Rankings, ビデオ, YouTube

プレゼンテーション 4月. 7, 2014 | Share

Video Metrix® Launch in Colombia

In this presentation, comScore Senior Product Manager Dan Piech provides insight into digital video consumption in Colombia using comScore Video Metrix®, a new video measurement service in Colombia. さらに表示する

By: Dan Piech タグ: ビデオ

ブログ 4月. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... さらに表示する

By: Anne Hunter タグ: Ad Impressions, Ad Validation, Advertising, ビデオ

プレスリリース 4月. 4, 2014 | Share Advertising, Mobile, Multi-Platform, Social, Video,

comScore’s Latest White Paper 2014 U.S. Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... さらに表示する

By: Adam Lella タグ: Advertising, e-Commerce, Mobile, Multi-Platform, 検索, Social, ビデオ

ホワイトペーパー 4月. 2, 2014 | Share 2014 US Digital Future in Focus

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... さらに表示する

By: Adam Lella, Andrew Lipsman, Kate Dreyer タグ: Advertising, e-Commerce, Mobile, Multi-Platform, 検索, Social, ビデオ

ブログ 3月. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... さらに表示する

By: Josh Chasin タグ: Ad Impressions, Ad Validation, Advertising, ビデオ, Viewability

ホワイトペーパー 3月. 31, 2014 | Share 2014 Canada Future in Focus

2014 Canada Digital Future in Focus

comScore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. さらに表示する

By: Kevin Duong タグ: Advertising, Mobile, Multi-Platform, 検索, ビデオ

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