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Data Gem jun. 11, 2013 | Share

Asia Pacific Has Largest Daily Online Gaming Audience

Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis. The number of daily gamers differs across the continents with an average of 47.9 million internet users in Asia Pacific accessing an online gaming site daily, followed by Europe with 45.6 million daily... Leer más

Presentacion ene. 23, 2013 | Share

State of the Market: Mobile Gaming in Europe

Mobile Gaming Europe

Mobile gaming continues to advance into the mainstream and looks poised to dethrone handheld gaming consoles in the long term. In the EU5 a third of mobile users play games on their phones, up 14% YoY and the number of daily gamers has risen 34% in the same period. Leer más

Data Gem ago. 9, 2012 | Share

comScore TabLens: Today's US Tablet Owner Revealed

Today’s U.S. Tablet Owner Revealed

Tablets are drastically altering the digital landscape, influencing a vast array of consumer activities from shopping, to watching TV, consuming news and more. The rise of the tablet consumer has left almost no industry untouched. The launch of comScore TabLens provides an in-depth, monthly view into U.S. tablet ownership and usage. Learn more about... Leer más

Data Gem sep. 12, 2011 | Share

Top Smartphone Platforms for Mobile Gamers

Top Smartphone Platforms for Mobile Gamers

In the three month average period ending July 2011, 65.1 million mobile subscribers in the U.S. reported playing a mobile game at least once in the previous month, accounting for 27.8 percent of the total U.S. mobile audience. Leer más

Comunicado de prensa ago. 27, 2010 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2010

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to Online Gambling sites during the month as the heavily anticipated ‘main event’ commenced.... Leer más

Blog ago. 12, 2009 | Share

Video Games are Dead. Long Live Video Games!

Recent media coverage of the supposed decline of the video game industry has me a bit troubled. The coverage almost singularly focuses on the fact that retail sales of video game are falling off a cliff as a sign of the video game apocalypse – the beginning of the end for the once vibrant industry. “Sorry gamers, it’s been a fun ride, but it’s... Leer más

Blog ene. 28, 2009 | Share

It's time to close the loop for gaming ads

It’s not that big of a history lesson, but online ads have evolved from novelty to absolute bedrock; they are now a part of many major brands’ ad spend. As soon as this became status quo, advertisers began to demand planning tools to find the right audiences for campaigns, and the industry responded. Then, the next logical demand was issued: give... Leer más

Comunicado de prensa sep. 15, 2008 | Share

Online Gaming Popularity Grows Among Youngest and Oldest Female Segments in the U.S.

RESTON, VA, September 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released results of a study into the online gaming category, indicating significant user growth among teenage girls between the ages of 12 and 17 and women between the ages of 55 and 64. While the total female online gaming audience in August 2008 grew 27 percent versus last year... Leer más

Blog jun. 30, 2008 | Share

The Wizard of Oz had it right…

Hi, I’m Edward Hunter. I’ve been a gamer for many years and now have the perfect job working with comScore clients in the gaming industry. Leer más

Comunicado de prensa feb. 19, 2008 | Share

M:Metrics Reports Mixed Fortunes For Mobile Games Industry

SEATTLE, Wash February 19, 2008 — While more people are playing mobile games than ever before, the percentage of people downloading a new game did not increase over the past year in the United States and Western Europe, reports M:Metrics, the mobile media authority. Leer más