The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The way that discovery, influence and intent are being expressed in the content ecosystem is rapidly transforming. AI assistants are fundamentally changing how consumers express intent... Read more
Proximic Holiday AI One-Sheet
2026 Holiday Shopping Guide
TV Measurement Has Entered Its Next Era
2026 Fall & Halloween Guide
Q1 2026 AI Intelligence Report
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to Wa...
Upfronts 2026 and the Architecture for Modern Measurement
2026 Football Kickoff Guide
As football season anticipation builds, early engagement signals are already taking shape––brands that act now gain the advantage. Proximic’s AI-driven contextual and predictive audiences pinpoint whe...
Proximic Political Targeting Playbook
2026 Proximic Back to School Audience Guide
2026 Summer Guide
Summer buying signals are emerging––now is the time to win the season. Proximic’s AI-driven contextual and predictive audiences identify where intent is forming, helping brands find, engage, and conve...
2026 Proximic Championship Playbook
2026 State of Programmatic
From Connected to Intelligent: What CES 2026 Revealed About the Future of M...
The 2026 Finance Guide