A Kellogg Case Study: Only Real Impressions Matter
Viewable, human, brand safe impressions and their role in the future of pro...
Non-Human Traffic and Its Impact on the Entire Digital Ecosystem
Issues of fraud, viewability and brand safety have overshadowed the true potential of digital advertising – regardless of whether you buy or sell in programmatic or direct environments. However, it ha...
The Value of the "Verified Impression"
Empowered Shoppers Propel Retail Change
Mobile and the Irish Digital Landscape in 2015
The explosive growth of mobile consumption has had a profound impact on the digital landscape. With mobile now accounting for a majority of digital minutes in many global markets, understanding multi-...
2015 Chile Digital Future in Focus
2015 Japan Digital Audience Report
The Digital Landscape in Brazil
Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...
Non-Human Traffic: Why It Matters and Why You Should Care
Trust and transparency in programmatic
Trends in Marketing Intelligence
The Rise of the Multi-Platform Viewer
The Value of Trust in Programmatic
HUBFORUM : Invalid Traffic - Are You Getting Skewed?
Today's Digital Consumer
2015 Global Digital Future in Focus