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The Verified Impression – Another “Tech Tax” or the Most Important Aspect o...

In this presentation, Duncan Trigg, Vice President of Advertising Effectiveness, Comscore, Inc., shared the importance of transparency of supply, and why Comscore’s Industry Trust Initiative offers th...

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

In this session at ARF Audience Measurement 2015, Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable im...