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Making Online a Safer Place: What Advertisers Need to Know about Non-Human...

Much online brand advertising doesn't reach real viewers as intended. Sometimes it's just not viewable in its entirety, sometimes there is malicious ad fraud at work, and sometimes ads from reputable...

Viewability: Lessons Learned and Opportunities for Ireland

This presentation provides an overview of lessons learned in digital advertising, Comscore’s approach to viewability measurement and key opportunities for the Irish market.