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France Digital Market Overview, Q1 2015

This French specific report provides a quarterly overview and analysis of the digital audience in France. It utilises data from the Comscore MMX™ Multi-Platform and Video Metrix solutions.

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient man...