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Comscore and ISBA Webinar: Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that...

Patriots Exceed Seahawks in Social Engagement Leading Up to Super Bowl XLIX

We analyzed the Twitter accounts of the teams that will play the Super Bowl this weekend. At the end of the game, Latin America recorded a higher rate of mentions on the Patriots account (@Patriots) c...