Up until now, this fast-growing content format has been a bit of a blind spot for marketers and content creators – unable to easily measure and analyze the performance of this content in the same way as other video content on social. But now that’s changed...Instagram Reels measurement is now live!
Clients now have the ability to measure not only their own, but also their competitors’ Instagram Reels performance so they can continue finding new ways to innovate and succeed in this new video format.
So what can you measure?
Benefits of Reels:
That’s not where the insights end. Supplementing the news Reels data for our clients is Comscore’s scale of datasets, including desktop, mobile, over-the-top devices, panelist data, as well as deep social analysis of over 20 million brands across 70 countries.
Access to Instagram Reels analytics is now available in Comscore Total Digital and Shareablee (Content) social measurement. Understanding the value of social media audiences is simpler than ever, learn more here or schedule a demo directly.
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
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